<p>You were hired to fix it. You did! Customers are happier. The company made millions. Your reward? They shut it all down.</p><br><p>We sit on a garden bench and talk about those times when you feel like you're being punished for doing your job well.</p><br><p>It turns out you can't mostly change a narrative with data. Your choices are power, influence, or acceptance.</p><br><p>We share real stories, reflect on past mistakes, and explore safer (?) ways to inspire change when truth-telling gets you sidelined. Along the way: multiverse mapping, toddler psychology, and why the best performing landing pages often don't stay live.</p><br><p><strong>Books &amp; Articles:</strong></p><ul><li><em>Stealing the Corner Office</em> by Brendan Reid</li><li><em>Power: Why Some People Have It—and Others Don’t</em> by Jeffrey Pfeffer</li><li><em>Why Design is Hard</em> by Scott Berkun</li><li><a href="https://cxl.com/blog/organizational-push-back/" rel="noopener noreferrer" target="_blank"><em>Why Your Org Doesn’t Want Optimization to Succeed</em></a> by Andrew Anderson</li><li><em>How to Win Friends and Influence People</em> by Dale Carnegie</li><li>Ramit Sethi’s framing: “If someone is succeeding doing something that looks stupid… what do they know that I don’t?”</li></ul><p><strong>Frameworks &amp; Tools:</strong></p><ul><li>“Show the thing to change the thing” – concept from John Willshire</li><li><a href="https://learnwardleymapping.com/" rel="noopener noreferrer" target="_blank">Wardley Mapping</a></li><li><a href="https://multiversemapping.com/" rel="noopener noreferrer" target="_blank">Multiverse Mapping</a> (Trigger Strategy Substack)</li><li><a href="https://www.campaignlive.co.uk/article/play-hand-youre-dealt/1489781" rel="noopener noreferrer" target="_blank">Play the hand you're dealt</a> –&nbsp;"Don't start with what you want people to do. Start with what people want to do." –&nbsp;Dave Trott</li></ul><p><strong>Character References:</strong></p><ul><li>Wormtongue and Gandalf (Lord of the Rings) – models of influence</li></ul><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>