<p>Hands up, who else loves a spot of brand-flavoured navel-gazing?&nbsp;</p><br><p>Two years ago we picked the company name Trigger Strategy Group in a last-minute scramble for our first client project. The name has, shall we say, one or two issues. (On the upside, it was a perfect example of Hard Test Easy Life: if you can make something work despite its flaws, you know you might be onto something.) But it was about time we gave things some proper thought.</p><p><br></p><ul><li>How naming a company in 20 minutes can haunt you for 2 years</li><li>The surprising violence baked into “trigger strategy” (thanks, game theory)</li><li>The difference between command, control, and cephalopods</li><li>What bees, psychiatric hospitals, and chatGPT have in common</li></ul><p><br></p><p>In short, our company is now called Crown &amp; Reach, and our podcast is called Tentacles.</p><br><p>Why? To find out, you'll have to listen...</p><br><p><strong>References:</strong></p><p><br></p><ul><li>Hard Test Easy Life <a href="https://triggerstrategy.substack.com/p/stop-polishing-turd-products-with" rel="noopener noreferrer" target="_blank">https://triggerstrategy.substack.com/p/stop-polishing-turd-products-with</a></li><li>Innovation Tactics Pip Deck <a href="https://pipdecks.com/products/innovation-tactics" rel="noopener noreferrer" target="_blank">https://pipdecks.com/products/innovation-tactics</a></li><li>Dave Kang's Octopus Life <a href="https://davekang.substack.com/" rel="noopener noreferrer" target="_blank">https://davekang.substack.com/</a></li><li>Taylorism - Frederick Taylor’s scientific management model </li><li>Coherent Heterogeneity, a concept from complexity thinking <a href="https://cynefin.io/wiki/Common_fallacies" rel="noopener noreferrer" target="_blank">https://cynefin.io/wiki/Common_fallacies</a></li><li>Children of Time by Adrian Tchaikovsky</li><li>Other Minds by Peter Godfrey-Smith</li><li>Crown &amp; Reach Website <a href="https://crownandreach.com/" rel="noopener noreferrer" target="_blank">https://crownandreach.com/</a></li></ul><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>