In this episode, I'm joined by Dawn Jett, founder of Spruce Micro, a company I truly love and personally use. Spruce Micro has one of the most compelling business models I've seen, and it solves a very real problem for so many people: stubborn skin concerns like dark spots, large pores, uneven skin tone, and texture issues that just don't respond to one-size-fits-all solutions. Dawn shares why she started Spruce Micro, how the business works, and what makes it so different from traditional skincare clinics. Here's the unique part: Spruce Micro doesn't rely on lasers or chemical peels. Instead, every client receives a fully customized skincare protocol, tailored specifically to their skin, lifestyle, and goals. No generic routines. Everything is done virtually. Clients send in high-quality photos of their skin, Dawn and her team carefully look at your skin concerns, then they create a personalized morning and evening routine you can do entirely from home. And the results? Truly impressive. Dawn has worked with thousands of clients across all skin tones and skin types, helping people achieve results that exceed what they thought was possible. I've personally been working with Dawn for several months now, and I'm beyond pleased with my own results, which is why I asked her to come on the podcast. Not just to talk about skincare, but to break down the business model behind Spruce Micro. In this conversation, we explore why Spruce Micro is such a strong, sustainable business: It solves a clear, specific problem It's membership-based, allowing flexibility while encouraging long-term loyalty It's highly personalized and difficult to replicate These are the ingredients of a business built to last. Whether you're interested in improving your complexion or you're a business owner looking for inspiration you can apply to your own work, this episode is packed with insight.