The WARC Podcast

From LLM platforms for discovery through to 'bot-to-bot commerce', agentic commerce is already revolutionizing the retail media space. WARC's Ann Marie Kerwin is joined by Andrew Lipsman and Alex Brownsell to discuss WARC's new Retail Media Radar report.

Effectiveness expert Tom Roach joins the pod to analyse some essential ideas in marketing effectiveness, including the performance plateau, the modified funnel, 'lots of little' and share of model. Hosted by WARC's David Tiltman.

In a generative AI world, strong and consistent brands act as a bulwark against LLM confusion. But how can marketers equip themselves for success? WARC's Cathy Taylor talks to WARC guide contributors Gary J. Nix and Kate Watts how to build iconic or enduring brands in the AI era.

Brands act as systems of meaning, with flexibility preferred over rigid guidelines. So what does 'complex systems management' mean for marketers? JP Castlin joins WARC's David Tiltman to break down the terminology of systems, the complexity of modern marketing and the need to find answers to that complexity.

WARC's new Global Ad Forecast maps out three scenarios for media spend as a result of war in the Middle East. WARC's James McDonald and Alex Brownsell make sense of the data, and what the current volatility will mean for advertisers in 2026.