In this episode, Greg Wilkes is joined by Richard Woods, former finalist on The Apprentice, marketing agency founder, and someone who’s seen both sides of the fence — from scaling a marketing business to running a trades company under real pressure.Richard shares the unfiltered reality of growth, visibility, and leadership. From life inside the Apprentice boardroom to Christmas Day boiler breakdowns, this conversation exposes what business owners don’t see until they’re in it — and what actually matters if you want a business that works without owning you.🔹 Key topics:✅ Building profile and leverage — how Richard used visibility, positioning, and a clear message to create opportunity long after TV fame faded.✅ The harsh reality of trades businesses — why small, high-volume work is brutally hard to scale, and how recalls, clients, and cash flow quietly drain energy and profit.✅ Growth without control is dangerous — what happens when you can generate leads but don’t have systems, structure, or margins to support them.✅ Marketing that actually converts — why LinkedIn is still one of the most underused platforms for builders, especially when targeting architects, developers, and commercial work.✅ AI and the future of construction businesses — what will get disrupted, what won’t, and why builders who understand marketing and systems will pull further ahead.✅ Practical LinkedIn plays — daily actions builders can take to build relationships, authority, and inbound opportunities without spending on ads.This is a straight-talking episode for builders who want better work, fewer headaches, and a business that doesn’t collapse the moment they step away.If you care about control, visibility, and building something that lasts, this one’s worth your time.www.linkedinForBreakfast.comwww.sprintva.coBiography https://developcoaching.co.uk For more episode please visit:https://developcoaching.co.uk/construction-podcast/ If you'd like to discuss fast-tracking your results, book in a free call - https://www.developcoaching.co.uk/schedule/ If you'd like help growing your business join my private Facebook group - https://m.facebook.com/groups/constructiontradesaccelerator