Text me Your email for my Booking LinkMarketing Month continues on the Yoga Biz Champ podcast, and this week I’m joined by Jennifer Kolbuc from Mountaintop Consulting and MarketingClub.ca.Jennifer helps business owners create smarter, more strategic marketing without making it feel overwhelming. In this episode, we talk about what Yoga Studio owners need to be thinking about right now when it comes to social media, email marketing, lead generation, websites, paid ads, and showing up in a way that feels real.We also get into why niching down matters, why your email list is still one of your strongest marketing tools, and how Yoga Studio owners can stop trying to speak to everyone and start creating content that reaches the right people.This is a great episode for any Yoga Studio owner who knows they need more new students in the door, but wants their marketing to feel clearer, more human, and more connected to their community.In this episode, we cover:• Why Yoga Studio owners need to understand their audience before outsourcing their marketing• How niching down can actually help you grow faster• Why authentic, less polished social media is working right now• How to use stories and behind-the-scenes content to show your studio personality• Why email marketing still matters, especially for time-sensitive offers• How to use lead magnets and email opt-ins to build your listWhy high-performing organic content can become strong paid ads• How AI is changing website visibility and online marketingWhat Jennifer’s Marketing Club offers business owners looking for support and accountability“Your marketing gets easier when you stop trying to speak to everyone and start speaking to the right people.”Resources:Website: https://mountaintopconsulting.ca/ Marketing Club: https://www.marketingclub.ca/ Instagram: https://www.instagram.com/socialwithjen/ LinkedIn: https://www.linkedin.com/in/jenniferkolbuc/ Sign up for the marketing club 10 day free trial https://www.marketingclub.ca/freetrialFree Yoga Studio resources:yogabizchamp.comBook a free strategy call:yogabizchamp.com/bookGet 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE FREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink