<p>Sarah Jesse, Director of the Memorial Art Gallery, joins us to discuss one of the most significant cultural announcements in Rochester in recent memory. After raising a $9 million endowment, MAG is preparing to eliminate admission fees permanently, opening its doors to generations of future visitors.</p><p>Sarah shares the vision behind the campaign, the challenges of making the case for free admission, how museums contribute to a city’s economic vitality, and why access to art and culture matters for everyone.</p><p></p>