The Transformation Talks with Rajiv Dingra

With the elimination of 3rd party cookies in the future by various browsers like Google, Firefox, and Safari, the road ahead can seem shaky for marketers. To Tackle the imminent cookieless future, we have our guest George talk about the importance of collecting first-party data through value-added content. He also highlights the data-driven approach for giving personalized experiences so that customers increase their propensity towards the brand.

Tap in and listen to this conversation hosted by Rajiv Dingra, CEO and Founder of RD&X Network and ReBid

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Abhishek Arora, Executive Director Digital Platforms (CRM) & Marketing Technology at Standard Chartered Bank shares his interesting insights on the ADTech, Martech, and the Data-driven industry. He talks about his understanding of the current move the adtech world has taken towards privacy. He emphasizes on the dire need to unify data and simplify the ad tech stack and the needs of a consolidated tech stack. He also discusses the challenges that the CDPs need to address to evolve. 

Tap in and listen to this conversation hosted by Rajiv Dingra, CEO and Founder of RD&X Network and ReBid

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Jenny starts by talking about audio marketing and how it has coped up with personalization in marketing. She talks about how it has created a new ecosystem. She gives her opinion on the future of Ubiquitous marketing and audio marketing on the same. And as to how to optimize the content creatively and to give our brand a competitive edge. She finally ends up talking about the privacy concerns when it comes to personalized marketing and how different brands are resolving those.

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Ferdi starts by talking about the cookie-less future and steps digital marketers can take to combat the same. He gives his insights on how do we tackle digital marketing silos in reporting, data, and activation when running our digital campaigns. He also talks about programmatic in-housing. And finally ends up with his thoughts on what can we expect in the near future of the Digital Marketing domain

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The Senior Vice President of Global Media for MasterCard/ A global advertiser, Ben Jankowski talks about the future of digital marketing in the current cookie-less future. Through the discussion, he emphasized how we have to keep on testing various ways to tackle the problem of making a data strategy, deciding an audience, and defining identity. He also talked about

The generational opportunity in solving the media and data silos. He further adds that his Holy grail for a global market type on the digital marketing front, where data is available through APIs would be to build the ability to be able to manage those consumer experiences so that they can be more productive and more valuable. At last, he talked about the changes needed in the media industry.

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