<p>Welcome everyone to the Inevitable Podcast.</p> <p>In this episode, I had the pleasure to chat with Paulo Martins.</p> <p>For those who don't know, Paulo is the founder and CEO of Arena, a data platform for consumer enterprises to increase engagement, conversion and revenue. Arena has over 25,000 customers in 50 countries and just announced its Series A round led by CRV.</p> <p>Before that, Paulo was part of the Ad Products team at Hulu, scaling the company from its early stage to $1.1B annual revenue and growing its user base from 100K+ to 7M paying subscribers in 2 years.</p> <p>Paulo started his career as a software engineer at NASA Houston and has a master's degree in Data Mining and Machine Learning.</p> <p>He had amazing personal and professional experiences as an entrepreneur and business leader and is here today to share some of these learnings with us.</p> <p>Here are some of the questions that I asked Paulo:</p> <ul> <li>What is your formula to continuously push yourself to the limit throughout your life?</li> <li>What did you have to do to move to the US early in your career?</li> <li>You almost took a very different career path. How was your experience in the fighting and entertainment industry?</li> <li>When did you realize that you wanted to become an entrepreneur?</li> <li>What problems does Arena solve for its clients in order to serve them in so many different geographies?</li> <li>How was your experience raising the series A round for Arena?</li> <li>What were the levers that Arena had for investors in order to have such a successful round?</li> </ul>