<description>&lt;p&gt;What does resilience really look like inside a 140+ year-old media brand?&lt;/p&gt;&lt;p&gt;In this episode of CMO Convo, we sit down with Finola McDonnell, Chief Marketing &amp;amp; Communications Officer at the Financial Times, to explore how a legacy publisher stays relevant in an era defined by AI, platform disruption, and shifting audience behaviour.&lt;/p&gt;&lt;p&gt;Finola shares how the FT differentiates between truth and trust — and why that distinction shapes everything from brand strategy to product decisions.&lt;/p&gt;&lt;p&gt;→ Why trust is a strategic asset, not just a value statement&lt;/p&gt;&lt;p&gt;→ How the FT balances AI adoption with human editorial oversight&lt;/p&gt;&lt;p&gt;→ What brand really means in a subscription-led business&lt;/p&gt;&lt;p&gt;→ How to lead teams through constant industry change&lt;/p&gt;&lt;p&gt;→ Why CMOs in 2026 should double down on core strengths instead of chasing every fad&lt;/p&gt;&lt;p&gt;This is a conversation about discipline, identity, and building a brand people do not want to leave.&lt;/p&gt;</description>

CMO Convo

CMO Alliance

Anchoring your brand when nothing else is stable, with Finola McDonnell

FEB 19, 202640 MIN
CMO Convo

Anchoring your brand when nothing else is stable, with Finola McDonnell

FEB 19, 202640 MIN

Description

What does resilience really look like inside a 140+ year-old media brand?In this episode of CMO Convo, we sit down with Finola McDonnell, Chief Marketing & Communications Officer at the Financial Times, to explore how a legacy publisher stays relevant in an era defined by AI, platform disruption, and shifting audience behaviour.Finola shares how the FT differentiates between truth and trust — and why that distinction shapes everything from brand strategy to product decisions.→ Why trust is a strategic asset, not just a value statement→ How the FT balances AI adoption with human editorial oversight→ What brand really means in a subscription-led business→ How to lead teams through constant industry change→ Why CMOs in 2026 should double down on core strengths instead of chasing every fadThis is a conversation about discipline, identity, and building a brand people do not want to leave.