<description>&lt;p&gt;As marketing teams head into 2026, the pressure is clear: move faster, prove revenue impact, adopt AI without losing what makes marketing work in the first place.&lt;/p&gt;&lt;p&gt;In this episode of CMO Convo, CMO Michal Sever shares how she's navigating that tension from the inside. From building AI-powered creative machines to protecting human judgment, creativity, and trust, this conversation goes beyond surface-level AI talk and into real leadership decisions.&lt;/p&gt;&lt;p&gt;Key ideas explored:&lt;/p&gt;&lt;p&gt;→ Why marketing can’t afford to be treated as a cost center anymore&lt;/p&gt;&lt;p&gt;→ How to scale creativity with AI without burning out teams&lt;/p&gt;&lt;p&gt;→ The “athlete mindset” for modern marketing leaders&lt;/p&gt;&lt;p&gt;→ Where AI genuinely helps — and where human validation is non-negotiable&lt;/p&gt;&lt;p&gt;→ Preparing teams, budgets, and strategy for 2026 with clarity, not hype&lt;/p&gt;</description>

CMO Convo

CMO Alliance

The 2026 marketing playbook: Fast, human, and revenue-driven, with Michal Sever

DEC 23, 202539 MIN
CMO Convo

The 2026 marketing playbook: Fast, human, and revenue-driven, with Michal Sever

DEC 23, 202539 MIN

Description

As marketing teams head into 2026, the pressure is clear: move faster, prove revenue impact, adopt AI without losing what makes marketing work in the first place.In this episode of CMO Convo, CMO Michal Sever shares how she's navigating that tension from the inside. From building AI-powered creative machines to protecting human judgment, creativity, and trust, this conversation goes beyond surface-level AI talk and into real leadership decisions.Key ideas explored:→ Why marketing can’t afford to be treated as a cost center anymore→ How to scale creativity with AI without burning out teams→ The “athlete mindset” for modern marketing leaders→ Where AI genuinely helps — and where human validation is non-negotiable→ Preparing teams, budgets, and strategy for 2026 with clarity, not hype