<p><strong>Roblox </strong>recently hit 70 million Daily Active Users and the top experiences on the platform have had over <strong>30 billion visits</strong>. This week we cover the business side of the hottest metaverse platform of all. </p> <p><br></p> <p><strong>Stephen Dypiangco</strong> runs <strong>Metaverse Marcom</strong> - an advisory and consultancy firm that specialises in <strong>Roblox</strong>. He helps clients understand how to develop, build, scale and monetise in the Roblox ecosystem.</p> <p><br><br>In this episode we cover :</p> <p><strong>- What really is Roblox?</strong> </p> <p><strong>-</strong> <strong>Visits and engagement time</strong></p> <p><strong>- How Roblox has grown and misconceptions</strong></p> <p><strong>- The different categories and types of experience</strong></p> <p><strong>- Advertising, monetisation, marketing on Roblox and more</strong></p> <p><strong>- The Robux economy and creator/developer/platform splits</strong></p> <p><strong>- Avatar self expression and UGC fashion</strong></p> <p><strong>- Hello Kitty Case Study</strong></p> <p><br></p> <p><strong>Links </strong>:</p> <p><br></p> <p><strong>Stephen Dypiangco </strong></p> <p>Twitter : <a href="https://x.com/Dypiangco?s=20" target="_blank" rel="noopener noreferer">https://x.com/Dypiangco?s=20</a></p> <p>LinkedIn : <a href="https://www.linkedin.com/in/stephendypiangco/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/stephendypiangco/</a></p> <p><strong>Metaverse Marcom</strong></p> <p>Twitter : <a href="https://twitter.com/metaversemarcom" target="_blank" rel="noopener noreferer">https://twitter.com/metaversemarcom</a></p> <p>LinkedIn : <a href="https://www.linkedin.com/company/metaverse-marcom/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/company/metaverse-marcom/</a></p> <p>Website &amp; Newsletter : <a href="https://www.metaversemarcom.io/" target="_blank" rel="noopener noreferer">https://www.metaversemarcom.io/</a></p> <p>Case Study : <a href="https://www.metaversemarcom.io/product-page/my-hello-kitty-cafe-game-teardown-case-study" target="_blank" rel="noopener noreferer">https://www.metaversemarcom.io/product-page/my-hello-kitty-cafe-game-teardown-case-study</a></p> <p><br></p> <p><strong>As always nothing on this show is financial or investment advice</strong></p> <p><br></p> <p>Thanks for listening. If you&#39;d like to <strong>suggest a guest</strong>, <strong>sponsor the show </strong>or talk about <strong>consulting services </strong>- you can reach out to me on Twitter at <a href="https://twitter.com/luke_franks">⁠⁠⁠⁠https://twitter.com/luke_franks⁠⁠⁠⁠</a> or LinkedIn : <a href="https://www.linkedin.com/in/luke-franks-b8b509118/">⁠⁠⁠⁠https://www.linkedin.com/in/luke-franks-b8b509118/⁠⁠⁠</a></p> <p><br></p> <p>And Robin on Twitter here : <a href="https://twitter.com/IamSuperMassive">⁠⁠⁠https://twitter.com/IamSuperMassive⁠</a></p> <p><br></p>