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Busy Blooming with Tess Barclay
Tess Barclay
Recent Episodes
Want to go full-time as a creator but don’t know where to start? Today we're unpacking the exact system I would use if I had 0 followers & wanted to become a full-time influencer/content creator by the end of 2025!
Today we're getting a little more ✨rigid ✨ of creating a super simple business & content strategy that you can use every single week to simplify what you're doing as a creator to create a solid base then add to it! After our content workshop building out your plan, we dive into a little coffee chat unpacking my experience with doing this & how it is harder than we think to figure out our "thing" on social media! Then we go into a little "after work social" 💅🏻 where I'm sharing what I'm changing about the podcast, what I'm working on with Busy Blooming & updates!Watch the other 2 videos in the series, "Take social media seriously": • SERIES: TAKE SOCIAL MEDIA SERIOUSLY TIME STAMPS 00:00 Intro 2:30 Workshop to create a simple, business-coded content strategy3:16 The function of your business 5:18 Lifestyle creators - how to define your business function 8:06 Building the person you always talk to (who loves you lol) 11:19 Building a simple brand 14:02 What content you're going to post 14:19 The social media platform to pick 17:33 Weekly posting structure 19:09 Building out signature content templates 22:45 My biggest mistake treating social media like a business24:51 Why I would pick ONE thing to be known for when growing 26:06 What if you don't know what your "thing" is as a creator? 28:54 What's going on with the podcast & how I'm feeling 35:10 Busy Blooming sweatshirts are live!! 36:12 Exciting things coming up!! 37:30 If you're overwhelmed with content right now LINKS MENTIONED Busy Blooming Sweatshirts!! https://www.busyblooming.ca/shopVideo about TikTok: • The 2025 TikTok ban is the best thing... Instagram challenge video: • Your 30 day plan to blow-up on Instag... The other two videos in this series: • SERIES: TAKE SOCIAL MEDIA SERIOUSLY ⋒ PODCAST LINKS ⋒Listen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: pod.link/1565886767⋒ FOLLOW BUSY BLOOMING ⋒TikTok: / busybloomingg Instagram: / busybloomingg LinkedIn: / busy-blooming Join the community: https://www.busyblooming.ca/⋒ FOLLOW TESS ⋒Instagram: / tessbarclay TikTok: / tess.barclay ⋒ ABOUT US ⋒Welcome to the Busy Blooming YouTube channel! Every week, we host our podcast show, Busy Blooming to give you the energy, advice & motivation you need to build your brand, content & business! You will also find vlogs from our founder, Tess Barclay, of working at Busy Blooming in Toronto, behind the scenes of our events & more!
TIME STAMPS
- 00:00 Intro
- 4:00 The "big 4 basics" content checklist
- 5:04 Raising the bar with your content
- 7:11 How to make your content less generic
- 8:00 How to "ladder" your content to make it unique
- 10:43 The 3 P's checklist to make your content unique
- 12:03 Don't post random content, add to your collection
- 13:48 Creating a content ecosystem from one post
- 16:16 Creating for people who don't follow you
- 17:14 Fearing repetition
- 19:15 Theming every piece of content
- 19:58 Don't sacrifice creativity in your business
Try out Riverside for free https://creators.riverside.fm/TessBarclay, and use coupon code TESS for 15% off paid plans!