Guest: Jennifer Patrick, Global Packaging and Branding Director at PatagoniaSummary:Jennifer shares her journey from photography, creative direction, and print production to leading global packaging and branding at Patagonia, an iconic brand known for sustainability. She discusses how sustainability influences every decision, innovative packaging changes that saved millions of plastic pieces and pounds of paper, and how technology like QR codes transformed customer engagement.Key Topics Discussed:Jennifer’s career path and creative backgroundPatagonia’s sustainability-first approach in packagingRemoving 37 million plastic SwiftachsHang Tag redesign saving 175,000 pounds of paperLeveraging QR codes for global engagement and activismCustomer feedback and data insightsPatagonia’s Work in Progress impact reportAdvice for brands and consumers on sustainabilityResources Mentioned:Patagonia's Progress ReportPatagonia’s sustainability initiativesNetPlus material innovationContact:Follow Patagonia on Instagram or visit Patagonia.com for updates and the impact report.Closing Thoughts:Jennifer emphasizes that small shifts can create big impacts in packaging and sustainability. She encourages collaboration across industries and conscious consumer behavior to drive meaningful change.Thank you for tuning in to Sustainable Packaging with Cory Connors!Chapters:00:00The Journey to Patagonia: A Unique Background02:42Sustainability at the Core of Packaging Decisions05:33Innovative Packaging Solutions and Their Impact08:11Engaging Customers Through Technology10:55Building Community and Feedback Loops13:46Patagonia's Role in Environmental Responsibility16:39Future Innovations and Product Developmentshttps://anewearthproject.com/collections/new-earth-approvedhttps://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.