In this episode, Cory Connors sits down with Ric Lee of Atlantic Packaging to discuss one of the most impactful sustainability programs in the packaging industry today: MUST. Ric shares his 30-year journey through the packaging and equipment world and explains how his experience led to the development and expansion of MUST, a first-of-its-kind stretch film management system. The conversation highlights a major announcement around the scale, impact, and validation of MUST, including its role in dramatically reducing plastic use, cutting customer costs, and delivering long-term, financially sustainable environmental benefits. Ric explains how the program evolved from a simple monitoring concept into a fully managed system that drives real-world results across thousands of facilities. Over the past decade, MUST has helped remove 247 million pounds of plastic from the supply chain while saving customers over $80 million, proving that sustainability can succeed when it delivers both environmental and economic value.Key Topics Discussed:Ric Lee’s background and career in stretch film and packaging equipmentChallenges with traditional stretch film equipment ROI and real-world performanceThe origins of the MUST system through collaboration with Coca-ColaHow MUST differs from basic stretch wrapper monitoring solutionsManaging stretch film standards through data, accountability, and partnershipEnvironmental impact of MUST, including plastic reduction at scaleCustomer cost savings and damage reduction benefitsReal-world success stories with Coca-Cola, Anheuser-Busch, and Hill’s Pet NutritionIntegration of PCR stretch film into MUST programsEligibility requirements for MUST and automatic stretch wrapping systemsThe future of MUST, including AI and expanded capabilitiesResources Mentioned:Atlantic PackagingMUST Stretch Film SystemAtlantic Packaging Solutions CenterWolfTec Stretch Wrapping EquipmentContact:Listeners interested in learning more about MUST or scheduling a facility evaluation can reach out to Ric Lee via email at [email protected], through the Atlantic Packaging website, or on LinkedIn.Thank you for tuning in to Sustainable Packaging with Cory Connors!Support our Sponsors Learn more here:www.3M.com/sustainablepackaginghttps://www.specright.comConnect with CoryConnect with Cory on LinkedIn here: https://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.