In this episode, Cory Connors speaks with Lydia Geddes from Lorax EPI about how her team helps companies navigate Extended Producer Responsibility (EPR) globally. Lydia shares her personal journey from sociology graduate to EPR expert, the evolution of Lorax EPI, and why data management is the cornerstone of compliance. They discuss the rapid changes in EPR legislation, the challenges businesses face, and why Lorax EPI’s hands-on approach beats AI-powered shortcuts.Key Topics Discussed:Lydia’s career path and how COVID reshaped her trajectoryWhat Lorax EPI does and why it’s a global leader in EPR complianceThe complexity of EPR reporting and why data is kingHow Lorax EPI supports businesses with last-minute compliance needsThe rise of EPR in North America and its impact on global brandsWhy AI tools fall short for nuanced EPR legislationLorax EPI’s growth, global footprint, and commitment to client collaborationFuture trends: Will EPR ever be standardized worldwide?Practical advice for companies starting their EPR journeyResources Mentioned:Lorax EPI website: loraxcompliance.comLorax EPI LinkedIn pageCircular Action Alliance webinarsContact:Reach out to Lydia and her team:Email: [email protected]: [email protected]: loraxcompliance.comClosing Thoughts:Lydia emphasizes that EPR is here to stay—and it’s only getting more complex. Businesses that act now to gather comprehensive data and partner with experts will be better prepared for the future. Lorax EPI’s combination of technology and human expertise makes them an invaluable resource for companies navigating this fast-changing landscape.Thank you for tuning in to Sustainable Packaging with Cory Connors!https://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.