In this episode, Cory Connors talks with Paul Hendricks, Executive Director of The Conservation Alliance (TCA), which unites over 200 companies to protect vital U.S. lands and waters. Paul shares his journey from Michigan’s forests to leadership roles at Patagonia, Rivian, and now TCA. He explains how the Alliance funds grassroots conservation work, mobilizes business voices, and drives policy wins—including protecting 28 million acres of Alaska’s D1 lands and the removal of the Klamath River dams. Cory and Paul also discuss why access to nature matters, the economic value of public lands, and how people can get involved in advancing conservation efforts.Key Topics Discussed:Paul’s background in environmental work and values formed during an outdoor-focused childhoodFounding story and mission of The Conservation AllianceThe organization’s role as the business voice for conservationCollaboration with more than 200 member companiesHow TCA funds and amplifies local grassroots conservation organizationsWorking with federal, state, and local governments on conservation policyResources Mentioned:The Conservation AllianceRecTech partners like AllTrails and OnXConservation campaigns including the Boundary Waters and Baaj Nwaavjo I'tah Kukevni-Ancestral National MonumentContact:Conservation Alliance:Website: conservationalliance.comInstagramLinkedInClosing Thoughts:Paul’s passion for protecting wild places is rooted in a lifelong love of nature—and a desire for future generations to experience the same. His work with The Conservation Alliance proves the power of collective action: businesses, communities, tribes, and individuals all have a role to play in safeguarding America’s natural heritage. Cory and Paul encourage listeners to get involved—whether by joining a local cause, taking small actions, donating, or simply spending more time outdoors to appreciate the beauty at stake.Thank you for tuning in to Sustainable Packaging with Cory Connors!Support our Sponsors Learn more here:www.3M.com/sustainablepackaginghttps://www.specright.com/https://www.loraxcompliance.com/Connect with CoryConnect with Cory on LinkedIn here: https://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.