In this episode, Cory Connors welcomes longtime friend and industry innovator Matthew Wright to discuss his newest venture, Forest, a platform designed to organize and modernize the packaging industry. Matthew shares the vision behind Forest, how it builds on his work with Specright, and why the packaging marketplace desperately needs better structure, transparency, and technology. Forest aims to simplify how companies find suppliers, manage data, track samples, verify certifications, and communicate all in one intuitive, AI‑native platform.Key Topics Discussed:Matthew’s transition from Specright to launching Forest and the industry gaps he aims to solveThe complexity of the packaging supply chain and the need for organized, accurate, accessible dataHow Forest uses AI not as an add‑on, but as the foundation of the platform’s capabilitiesThe challenge of finding trustworthy, well‑matched packaging suppliers and how Forest addresses thisHow verified profiles, performance‑based ranking, and review systems improve supplier discovery and transparencyBringing consumer‑level digital experiences into the packaging industryForest’s beta launch, ongoing development, and plans to evolve based on user feedback and real‑time dataResources Mentioned:Forest WebsiteForest Contact: matthew@forest‑pkg.comLinkedIn: Matthew Wright LinkedIn: Forest-PKGContact:Listeners interested in joining the Forest platform, participating in beta, or learning more about how the system works can reach Matthew through the Forest website, email, or LinkedIn.Thank you for tuning in to Sustainable Packaging with Cory Connors!Support our Sponsors Learn more here:⁃www.3M.com/sustainablepackaging⁃https://www.specright.com/Connect with CoryConnect with Cory on LinkedIn here: https://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.