In this episode of Sustainable Packaging with Cory Connors, we dive into an innovative solution tackling two major environmental challenges: textile waste and packaging sustainability. Kaie Kaas-Ojavere shares her journey from the fashion industry to co-founding KIUD, a company transforming textile waste into durable, reusable packaging. She explains how KIUD’s material is created, its benefits for e-commerce and circular systems, and the company’s vision for scaling globally.Kaie also discusses the challenges of textile recycling, the importance of controlled waste streams, and how KIUD’s boxes have already proven their durability in real-world use cases. With extended producer responsibility and packaging regulations on the rise, Kaie highlights why reusable packaging is gaining traction and how KIUD is leading the way.Key Topics Discussed:Kaie’s background in fashion and why she pivoted to sustainabilityThe origin of KIUD and its mission to repurpose textile wasteHow KIUD’s packaging is made and why it’s different from cardboardBenefits of reusable packaging for e-commerce and telecom industriesChallenges in textile recycling and scaling post-consumer waste solutionsDurability testing: boxes lasting 10–15 reuse cyclesPrinting options and branding considerations for KIUD packagingFuture plans: expanding globally and improving material strengthBusiness model for fashion brands: recycling + buy-back commitmentPotential applications beyond packaging (industrial, hospitality, etc.)Resources Mentioned:KIUD official website: www.kiud.ioLinkedIn: KIUD Company PageEU Packaging and Packaging Waste Regulation (PPWR)Contact:To learn more or request samples, visit www.kiud.io or connect with Kaie Kaas on LinkedIn.Closing Thoughts:Kaie and Cory emphasize the importance of creative solutions to reduce waste and promote circularity. KIUD’s approach demonstrates how innovation can turn industry byproducts into valuable resources, paving the way for a more sustainable future in packaging.Thank you for tuning in to Sustainable Packaging with Cory Connors!https://anewearthproject.com/collections/new-earth-approvedhttps://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.