In this episode, Cory Connors welcomes Malcolm Waugh, CEO of Frugalpac, to explore the innovation behind the Frugal Bottle — a paper‑based alternative to traditional glass packaging. Malcolm walks through his engineering‑rooted career, his years at Tetra Pak, and how he ultimately joined Frugalpac to help lead a packaging revolution. He explains how the paper bottle dramatically reduces carbon emissions, why it maintains a familiar consumer experience, and how global markets are rapidly adopting the technology. The discussion also highlights upcoming innovations, including custom bottle shapes, edible‑oil packaging, and a new paper‑based paint pot.Key Topics Discussed:Malcolm’s background in engineering, food manufacturing, and nearly two decades at Tetra PakThe origins of Frugalpac and contributions of its young, innovative team, including Product Director John Paul GroganOverview of the Frugal Bottle: 84% recycled paper shell, 16% polyethylene liner, and a 6× lower carbon footprint than glassEnvironmental costs of glass manufacturing and transportation in the wine industryReplicating consumer expectations: bottle shape, screw cap, and premium look and feelHow Frugalpac’s business model works: early UK manufacturing, followed by customer‑owned assembly machines and royaltiesMarket adoption trends: strong uptake in the US, Canada, Scandinavia, and among younger consumersRetail expansion, including nationwide placement in Target storesEvent success stories, Coldplay concerts where 8,000 Frugal Bottles outperformed traditional wine serviceThe role of Extended Producer Responsibility (EPR) in accelerating demand by increasing the true cost of glass packagingFuture innovations: new machine platforms, lighter materials, custom shapes, olive‑oil applications, and the “Frugal Pot”Resources Mentioned:Frugalpac websiteFrugal Bottle rollouts in major retailers, including TargetColdplay sustainability initiatives that showcased the Frugal Bottle at concertsContact:To learn more about the Frugal Bottle, Frugalpac’s machine platforms, or partnership opportunities, listeners can reach the team at [email protected] or connect with Malcolm Waugh and Frugalpac on LinkedIn.Thank you for tuning in to Sustainable Packaging with Cory Connors!Support our Sponsors Learn more here:www.3M.com/sustainablepackaginghttps://www.specright.com/https://www.forest-pkg.com/Connect with CoryConnect with Cory on LinkedIn here: https://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.