Live Purely with Elizabeth

This week, Elizabeth welcomes Brad Charron, CEO and re-founder of ALOHA, a B Corp-certified plant-based protein brand rooted in Hawaiian values. Brad brings a refreshingly honest look at what it really takes to rebuild a mission-driven company from the ground up, and why ownership, sustainability, and humility are central to ALOHA’s culture and growth. They talk about the importance of staying curious, prioritizing people over exits, and leading with kuleana, the Hawaiian principle of shared responsibility. Brad opens up about his early career mistakes, his product philosophy, and why he believes when one of us wins, we all win. ALOHA is Climate Neutral Certified, employee-owned, and committed to building better-for-you foods with full transparency, and a whole lot of heart.

Elizabeth welcomes world renowned hormone expert, functional nutritionist and author Alisa Vitti to the show this week. You may already be familiar with Alisa’s MyFlo app, where women can use cycle syncing to balance their hormones and easily track all four phases of their cycle. There, they can choose the movement, foods, and activities that will set them best up for success to work with their body. Alisa shares how she got into biohacking the female body, and healed her own hormonal issues, why knowing your cycle gives you power and freedom, and ways to join her community of thousands of other cycle syncing women. Alisa is also the author of the best selling books WomanCode, and In the Flo: Unlock Your Hormonal Advantage and Revolutionize Your Life.

This week, Elizabeth welcomes Alysa Seeland, founder and CEO of FOND, a company reimagining bone broth as a modern wellness essential. After a difficult postpartum health journey, Alysa discovered the healing power of bone broth and turned her kitchen experiment into a thriving regenerative brand. They talk about turning pain into purpose, sourcing with integrity, and what it takes to build a values-driven company while raising a family of six. Elizabeth and Alysa also dive into the benefits of bone broth, regenerative farming, and how to bring more nourishment into everyday life. Use code PURELY for 15% off sitewide at fondregenerative.com/purely.

Elizabeth’s flying solo for this one and sharing the real story behind Purely Elizabeth - the part with no business plan, a muffin mix made in her mom’s kitchen, and a triathlon that unexpectedly changed everything. From stumbling into the wellness world to figuring out CPG on the fly, she walks through the early days of building the brand without a roadmap. You’ll hear the wins, the missteps, and the decisions that could’ve gone either way, plus why staying mission-led (and a little weird) has always been worth it.

A throwback episode of a great conversation with Casey Means, a Stanford trained physician and Co-Founder of Levels, a health technology company with the mission of reversing the world’s metabolic health crisis. Casey first talks about training as a Head and Neck Surgeon before leaving traditional medicine to devote her life to helping reverse our broken food and healthcare system. She gives a glimpse into her new book, Good Energy: The Surprising Connection Between Metabolism and Limitless Health, and shares some great tips on balanced, healthy meals on the go that can support our metabolic health.