Send us Fan MailMost Businesses fail because they ignore the basics. Derek Cormier, Founder of Climate Experts explains why treating every Lead like pure Gold and working  every day on Internal Training is the only way to dominate the Home Services Industry. Whether you're in HVAC - Plumbing - Electrical or any Home Services Business, this is your blueprint for massive scale.0:25 - Meet the $10M CEO: Derek Cormier 1:20 - From Zero to 8 Figures: The Professional Journey6:00 - Leads are Gold: How to Stop Wasting Opportunities7:15 - The "90% Booking Rate" Secret Strategy 9:08 - High-Level Conversion: Turning Leads into Booked Jobs13:20 - The $10M Failure: What Derek Learned the Hard Way18:30 - How Guarantee Companies Scale Your Home Services Business21:30 - The Controversial Metric: Why Your Manager’s Credit Score Matters 21:47 - Inside the Climate Experts Hiring Machine23:46 - The Great Debate: Green Talent vs. Experienced Techs27:40 - Why Geographic Expertise is a Technician’s Secret Weapon28:58 - The 2-Week Bootcamp: Training for 8-Figure Standards 29:30 - Culture First: Why You Must Hire for Fit, Not Just Skill35:19 - CEO Leadership: Driving the Vision from the Front39:15 - Scaling Smarter with Free Agency (Sponsor)41:20 - The HVAC Community: Are Owners Actually Helping Each Other?46:01 - Breaking the $10M Ceiling: The Climate Experts Story50:55 - The Radical Honesty Framework for Building Customer Trust51:40 - Do You Need a Fractional CMO for Home Services?53:25 - The Free Agency Game Plan: Visit freeagency.ai 54:40 - The CEO’s Guide to Dominating Social Media1:00:20 - How to Mix Education and Entertainment 1:01:48 - The Leadership Balance: Vision vs. Team Input1:04:50 - The 3-Legged Stool: Running 3 Trades in One Business1:17:55 - The Vulnerability Trap: Why Being "Always Strong" is a Weakness1:22:04 - The Morning Routine That Sets a Mindset for Success1:23:50