Send us Fan MailIn this episode, Colleen Keyworth talks about the real impact of AI in home services, leadership in the trades, and how to leverage technology for business growth. We discussed How AI's role is saving time in Operations and Processes, content authenticity, and building a legacy in the industry.Time Stamps: 00:00 - Navigating the Current AI Landscape10:11 - The Role of AI in Business Efficiency20:17 - Content Creation and Authenticity in the AI Era27:24 - The Evolution of Content Value and Trust29:20 - Local Search and AI's Role in Home Services30:41 - The Importance of Technical SEO32:37 - Navigating Client Relationships in Marketing33:56 - The Future of Marketing Agencies in an AI World35:40 - The Human Touch in Customer Service37:46 - After-Hours Service and Customer Experience40:32 - Creating Memorable Customer Experiences43:47 - The Importance of Personal Connections in Business45:14 - Leaving a Legacy in the TradesResources: Women in HVACRInternational Women's Network in Cooling (IWNC)HVACR Industry EventsWhere To Find Colleen KeyworthLinkedIn : linkedin.com/in/colleen-keyworth Instagram : https://www.instagram.com/ckeyworth04/