<p>Hello, lovely.</p><p>Some of my content still brings me clients—not just months later, but <em>years</em> after I created it.</p><p>That’s the beauty of long-form, or what I call <em>cornerstone content. </em>It’s the kind of content that keeps doing the work quietly in the background while you rest, take time away from your business, <strong>or simply live your life.</strong></p><p>In this week’s episode, I’m sharing how to create content that breathes—content that still feels relevant a year or two from now so you can build a calm, sustainable business that doesn’t require you to be online 24/7.</p><p>Throughout my ten years of sharing my heart online, I’ve taken my fair share of extended breaks. I’ve just come back from a six-month hiatus—no Instagram, YouTube uploads, or newsletters, but the beautiful thing? <strong>Clients still found me. </strong>Mostly through my blog and my <a target="_blank" href="https://www.youtube.com/@theslowcreative">YouTube channel—The Slow Creative.</a> They found me through old pieces of searchable content I’d created long before that break.</p><p>This weekly habit and sustainable approach to marketing (and visibility) has been a foundational pillar in my slow business philosophy for nearly a decade—<em>it’s my tried and true for staying visible (even while I rest). </em></p><p><strong>So if you’ve been feeling the pressure to ‘chase trends’ or try to keep up with what’s “working” this week</strong>, you might enjoy focusing on creating timeless, meaningful, foundational content that supports both you <em>and</em> your audience, long after you’ve hit publish instead.</p><p>If you’ve been craving a slower, more sustainable way to show up online—this episode is for you.</p><p><strong>Inside This Episode</strong></p><p>In this conversation, I share how I use cornerstone content to build a business that doesn’t depend on constant posting or the algorithm.</p><p><em>You’ll learn:</em></p><p>* Why I don’t follow trends — and how viral content can quietly lead to burnout</p><p>* The difference between short-term visibility and long-term discoverability</p><p>* Why cornerstone content is one of the core pillars of slow, sustainable marketing</p><p>* How to choose topics that will still be relevant a year from now</p><p>* The 5 simple steps to start creating cornerstone content that keeps working for you</p><p>* My personal rhythm for creating one long-form piece each week (without burnout)</p><p>* Practical ways to repurpose, refresh, and reuse your best content</p><p>* How to build your own resource library—a body of work that grows with you.</p><p><strong>This isn’t about doing more.</strong></p><p>It’s about creating smarter, slower, deeper and letting your past work do some of the heavy lifting for you.</p><p><strong>If You’ve Been Feeling…</strong></p><p>* Exhausted by the pressure to stay visible online every day</p><p>* Disconnected from the kind of content that feels true to you</p><p>* Overwhelmed by trends, algorithms, and trying to “keep up”</p><p>* Guilty for stepping back from your business—<em>even when you needed to</em></p><p>* Unsure what kind of content will actually last</p><p>Then this episode will help you find your rhythm again.</p><p>You’ll walk away with clarity, calm, and <strong>a plan for creating timeless content that works quietly in the background</strong> so you can rest without guilt and show up more intentionally when you’re ready.</p><p><strong>Prefer to Watch?</strong></p><p>🎥 Watch the video version on YouTube → <a target="_blank" href="https://youtu.be/M9ctRfJsvRc">Watch on YouTube</a></p><p><strong>Links & Resources</strong></p><p>– <a target="_blank" href="https://chatgpt.com/">ChatGPT</a> (for repurposing and summarising transcripts into smaller pieces)</p><p>– <a target="_blank" href="https://www.descript.com/">Descript</a> (for editing and pulling short clips from podcasts or video recordings)</p><p>– <a target="_blank" href="https://partner.canva.com/XDVdM">Canva Pro</a> (for turning long-form ideas into visual posts and carousels)</p><p><strong>I’d love to hear from you</strong></p><p>What’s one piece of content you’ve created that’s <em>still</em> bringing you clients or visibility months (or even years) later?</p><p>Or if you’re just getting started, what kind of cornerstone content would you love to create first?</p><p>Drop your thoughts in the comments 🫶</p><p><a target="_blank" href="https://www.instagram.com/heykristabauer">Or come say hi on Instagram. </a>I’d love to know if this resonates.</p><p>k.🤍</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://kristabauer.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">kristabauer.substack.com</a>