Lauren Price, COS' SVP E-Commerce & Digital Marketing on Winning Over the Next Generation of Customers
The Remarkable Retail Podcast's Michael LeBlanc's guest on this episode is Lauren Price, Senior Vice President, E-Commerce & Digital Marketing, COS North America. Lauren shares her career journey from luxury e-commerce pioneer to driving growth for the H&M-owned fashion brand and reveals how COS engages Gen Z through authenticity, quality storytelling, and TikTok virality, while preparing for the next wave of AI-driven discovery. Lauren also offers timely holiday strategy advice—focusing on agility, rapid data analysis, and making the most of short, high-impact shopping windows like Black Friday.