What happens when a leading window and door manufacturer sets out to define its core identity during industry-changing acquisitions? In this episode, MITER Brands CEO Matt DeSoto shares the origin and impact of the “MITER DNA”—a cultural framework designed to unify teams, inspire dealers, and create lasting value for homeowners and professionals. Learn how a people-first culture, operational discipline, and community giving shape MITER’s leadership in becoming the most valued window and door brand in America. What You’ll Learn How MITER Brands’ people-first approach drives sustainable growth and innovation The MITER DNA principles that guide every decision, from operations to philanthropy Why “Controlling the Controllable” is essential for focus and performance How the MITER Foundation and team philanthropy create lasting community impact What window and door professionals can do to align with MITER’s culture for business success Episode Highlights 00:45 – Why MITER Brands needed a new cultural framework after major growth 02:30 – How CEO Matt DeSoto wrote the first draft of the MITER DNA statements 04:20 – The process of refining the DNA with leadership and integrating it company-wide 06:10 – Using the DNA to set expectations with new hires, dealers, and partners 08:00 – Adding “Controlling the Controllable” and philanthropy to the DNA after the PGT Innovations acquisition 10:15 – How the MITER Foundation and team philanthropy empower local communities 12:00 – Real “DNA moments” and how MITER teams reinforce values in daily work 14:30 – Final thoughts on people-first leadership and the future of MITER Brands Meet the Guest Matt DeSoto is CEO of MITER Brands, a manufacturing leader in window and door industry. He is recognized for his commitment to people-first culture, operational excellence, and meaningful community engagement. Tools, Frameworks, or Strategies Mentioned MITER DNA (cultural framework) MITER Brands University (dealer and industry education) MITER Foundation (philanthropy and ESG) “Controlling the Controllable” principle Scout™ and Sparta™ windows Closing Insight & Call to Action “Hope is not a strategy—success comes from clear values, ambition, and investing in people.” Subscribe to Clear Impact for more industry insights. Visit MITER Brands University for resources that help you grow with the industry’s top window and door manufacturer.