Welcome back to The Burn Podcast, where each week we dive deep into the minds of top performers in sports and business to uncover their underlying drive and purpose. I'm Ben Newman, your host, and today, we’ve got a true legend joining us: none other than the GOAT himself, Jerry Rice.

In this special episode, we’re joined by 1st Phorm CEO, Sal Frisella as we dig into the principles that have steered Jerry Rice's illustrious career in the NFL and beyond. Get ready for a powerful conversation about maintaining high standards, the power of teamwork, and how preparation is the cornerstone of success.

From humorous locker room stories featuring Joe Montana to the invaluable mentorship from Bill Walsh, Jerry sheds light on the resilience and dedication required to excel at the highest level. We'll also explore insights on leadership, personal discipline, and the changing landscape of football.

Listen in as we reflect on the past, discuss the evolution of the game, and share lessons on humility, adaptability, and hard work that transcend the gridiron. 

00:00 Intro
05:39 Overcoming adversity after NFL draft challenges.
09:03 Drafted by 49ers; excited to join legends.
10:59 Spotted by Walsh, became first-round draft pick.
14:39 I always strived to improve despite success.
19:47 Adjusting to a left-handed quarterback's unique spin.
22:28 Adapt, rely on others, handle highs and lows.
26:14 Football is less physical and more protective now.
28:07 Fast-track book publishing services available.
33:38 Heart and pain tolerance separate NFL players.
35:54 Deion doing great job; honest with players.
37:54 Encourage independence while supporting my children.
41:42 Engaging personally with fans enhances memorabilia experiences.
45:16 College athletes earning more, portal system debated.
50:04 Teamwork, standards, conduct, cohesion, hence championship victories.
53:08 Trusted quarterback; valued route running and toughness.
55:43 Prepping for game increases performance consistency.

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