<p>For Episode 40 of the Bao Podcast, we welcome Noor Huitema-Hellemans, co-founder of Copper8, a consultancy helping organizations rethink value, governance, and collaboration.Based in Amsterdam, Copper8 challenges businesses to move beyond short-term profit and focus on long-term impact. Their work bridges research and practice, supporting clients in sectors like construction, finance, and manufacturing to drive systemic change.In this episode, we explore what it takes to lead a purpose-driven company, how to align financial and environmental value, and why true transformation starts with asking the right questions.</p><p><br></p><p>Copper8 (<a href="https://www.copper8.com/" target="_blank" rel="ugc noopener noreferrer">https://www.copper8.com/</a>)</p><p>LinkedIn Noor Huitema-Hellemans (<a href="https://www.linkedin.com/in/noorhuitemahelleman/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/noorhuitemahelleman/</a>)</p><p>Ellen MacArthur Foundation (<a href="https://ellenmacarthurfoundation.org/" target="_blank" rel="ugc noopener noreferrer">https://ellenmacarthurfoundation.org/</a>)</p><p>Planetary Boundaries Documentary on Netflix (<a href="https://www.netflix.com/" target="_blank" rel="ugc noopener noreferrer">https://www.netflix.com/</a>)</p><p>CSRD - Corporate Sustainability Reporting Directive (<a href="https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en" target="_blank" rel="ugc noopener noreferrer">https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en</a>)</p><p>Mahatma Gandhi (<a href="https://nl.wikipedia.org/wiki/Mahatma_Gandhi" target="_blank" rel="ugc noopener noreferrer">https://nl.wikipedia.org/wiki/Mahatma_Gandhi</a>)</p><p>Time stamps:</p><p>0:00 Intro</p><p>1:55 Noor’s motivation for systemic change</p><p>4:30 From traditional consultancy to founding Copper8</p><p>8:50 Choosing impact over growth: the 15-person team limit</p><p>13:00 Bridging research and practice to accelerate change</p><p>26:20 Circularity beyond materials: financial and environmental value</p><p>34:10 The role of legislation and market awareness</p><p>38:15 Who should reach out to Copper8?</p><p>43:50 Outro</p>
