Unpacking Pandemic-Era Lessons for the Fashion Industry with Charina Scott

JUL 5, 202121 MIN
Innovation on the Edge with Microsoft Edge

Unpacking Pandemic-Era Lessons for the Fashion Industry with Charina Scott

JUL 5, 202121 MIN

Description

Chelsea chats with REVOLVE’s Charina Scott about COVID’s impact on the fashion industry, consumer behaviors, and the roles of influencers and social media. As an entirely digital brand, REVOLVE nimbly navigated the crisis, swapping in virtual engagements for live conferences, tailoring recommendations and storytelling to what shoppers craved amid lockdowns and widespread WFH, and honing its brand story to reflect the authenticity its employees and customers value.