In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just being good at what you do—it’s making sure people know you’re the best choice for solving their specific problem. Are you clearly showcasing what sets you apart? If not, your customers might never find you.   In the next episode of our Talkin’ Shop series, J.J. and April sit down with Sarah Cook, a former naturopathic clinician turned StoryBrand Certified Guide. She shares practical strategies for standing out in a crowded market—especially in competitive industries like health and wellness. Learn why niching down to a specific problem is the key to differentiation, and how to shift your messaging to highlight the unique way you solve your customer's pain points. Tune in for actionable tips on positioning yourself effectively, so you can raise your flag and attract the right audience!   Contact StoryBrand Certified Guides Sarah Cook directly at <a href= "https://marketingmadesimple.com/wellnesswriter">MarketingMadeSimple.com/WellnessWriter</a>.   --   Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at <a href= "https://storybrand.com/guide">StoryBrand.com/Guide</a> and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: <a href= "http://storybrand.com/sb7">Storybrand.com/sb7</a>   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: <a href="https://marketingmadesimple.com/">MarketingMadeSimple.com</a>   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: <a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a>   STORYBRAND INSTAGRAM: <a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a>

<description>&lt;p&gt;In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just being good at what you do—it’s making sure people know you’re the best choice for solving their specific problem. Are you clearly showcasing what sets you apart? If not, your customers might never find you.&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;In the next episode of our Talkin’ Shop series, J.J. and April sit down with Sarah Cook, a former naturopathic clinician turned StoryBrand Certified Guide. She shares practical strategies for standing out in a crowded market—especially in competitive industries like health and wellness. Learn why niching down to a specific problem is the key to differentiation, and how to shift your messaging to highlight the unique way you solve your customer's pain points. Tune in for actionable tips on positioning yourself effectively, so you can raise your flag and attract the right audience!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Contact StoryBrand Certified Guides Sarah Cook directly at &lt;em&gt;&lt;a href= "https://marketingmadesimple.com/wellnesswriter"&gt;MarketingMadeSimple.com/WellnessWriter&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;em&gt;--&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/guide"&gt;StoryBrand.com/Guide&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt; and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: &lt;em&gt;&lt;strong&gt;&lt;a href= "http://storybrand.com/sb7"&gt;Storybrand.com/sb7&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: &lt;em&gt;&lt;strong&gt;&lt;a href="https://marketingmadesimple.com/"&gt;MarketingMadeSimple.com&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/survey"&gt;StoryBrand.com/Survey&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;STORYBRAND INSTAGRAM: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://www.instagram.com/StoryBrand"&gt;instagram.com/StoryBrand&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;</description>

In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just...

#183: Talkin’ Shop—The Counterintuitive Way to Thrive in Crowded Industries

Nonprofit leaders work hard and care deeply, but sometimes their message isn’t clear enough to get people excited and involved. The stories are powerful, and the mission is strong, but the message can get lost. It’s a frustrating reality for nearly every marketer involved in the nonprofit sector. So how do you communicate your vision in a way that gets your donors, volunteers, and supporters to rally behind you and make a real impact?    In the newest episode of our Talkin’ Shop series, J.J. Peterson and April Sunshine Hawkins bring in StoryBrand Certified Guides Natasha Paradeshi and Christian Hinojosa, of <a href= "https://solace.media">Solace Media</a>, to break down how to transform nonprofit messaging. You’ll learn how to create multiple brand scripts that speak directly to your different audiences—whether it’s your board, your volunteers, or your donors—so they feel seen, valued, and inspired to act. Plus, discover the power of ethical storytelling and why tapping into hope, vision, and strategic clarity is the game changer your nonprofit needs. Even if you’re running a for-profit business, these insights will challenge you to rethink how you engage your audience. Tune in and learn how clear messaging can turn your mission into a movement that changes lives.   Contact StoryBrand Certified Guides Natasha Paradeshi and Christian Hinojosa directly at <a href= "https://marketingmadesimple.com/solace">MarketingMadeSimple.com/Solace</a> or <a href="https://solace.media">Solace.Media</a>.   --   Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at <a href= "https://storybrand.com/guide">StoryBrand.com/Guide</a> and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: <a href= "http://storybrand.com/sb7">Storybrand.com/sb7</a>   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: <a href="https://marketingmadesimple.com/">MarketingMadeSimple.com</a>   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: <a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a>   STORYBRAND INSTAGRAM: <a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a>

<description>&lt;p&gt;Nonprofit leaders work hard and care deeply, but sometimes their message isn’t clear enough to get people excited and involved. The stories are powerful, and the mission is strong, but the message can get lost. It’s a frustrating reality for nearly every marketer involved in the nonprofit sector. So how do you communicate your vision in a way that gets your donors, volunteers, and supporters to rally behind you and make a real impact? &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;In the newest episode of our Talkin’ Shop series, J.J. Peterson and April Sunshine Hawkins bring in StoryBrand Certified Guides Natasha Paradeshi and Christian Hinojosa, of &lt;em&gt;&lt;a href= "https://solace.media"&gt;Solace Media&lt;/a&gt;&lt;/em&gt;, to break down how to transform nonprofit messaging. You’ll learn how to create multiple brand scripts that speak directly to your different audiences—whether it’s your board, your volunteers, or your donors—so they feel seen, valued, and inspired to act. Plus, discover the power of ethical storytelling and why tapping into hope, vision, and strategic clarity is the game changer your nonprofit needs. Even if you’re running a for-profit business, these insights will challenge you to rethink how you engage your audience. Tune in and learn how clear messaging can turn your mission into a movement that changes lives.&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Contact StoryBrand Certified Guides Natasha Paradeshi and Christian Hinojosa directly at &lt;em&gt;&lt;a href= "https://marketingmadesimple.com/solace"&gt;MarketingMadeSimple.com/Solace&lt;/a&gt; &lt;/em&gt;or &lt;em&gt;&lt;a href="https://solace.media"&gt;Solace.Media&lt;/a&gt;&lt;/em&gt;.&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;em&gt;--&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/guide"&gt;StoryBrand.com/Guide&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt; and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: &lt;em&gt;&lt;strong&gt;&lt;a href= "http://storybrand.com/sb7"&gt;Storybrand.com/sb7&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: &lt;em&gt;&lt;strong&gt;&lt;a href="https://marketingmadesimple.com/"&gt;MarketingMadeSimple.com&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/survey"&gt;StoryBrand.com/Survey&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;STORYBRAND INSTAGRAM: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://www.instagram.com/StoryBrand"&gt;instagram.com/StoryBrand&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;</description>

Nonprofit leaders work hard and care deeply, but sometimes their message isn’t clear enough to get people excited and involved. The stories are powerful, and the mission is strong, but the message can get lost. It’s a frustrating reality for...

#182: Talkin’ Shop—Why Your Nonprofit's Message Isn’t Connecting (And How to Fix It)

The coaching world is booming, but with thousands of new coaches and consultants entering the industry, it’s becoming a more crowded space. If you're looking to make an impact, the question quickly becomes: How do I get noticed? Many coaches get caught in a cycle of trying to copy what others are doing, hoping it will work for them, but it usually backfires. So how do you find your authentic voice and connect with clients who truly need you?   In this week’s episode of our Talkin’ Shop series, J.J and April sit down with StoryBrand Certified Guide Eric Williams to discuss how coaches can clarify their message to stand out in a growing profession. Eric shares his top strategies for attracting the right clients by leaning into your unique style and avoiding the “business buzzword box.” You’ll learn how to use storytelling, personality, and specificity to connect with clients in a way that feels fully aligned. Tune in to get practical steps to building a coaching brand that’s authentically you!   Contact StoryBrand Certified Guide Eric Williams directly at <a href= "https://marketingmadesimple.com/EricWilliams">MarketingMadeSimple.com/EricWilliams</a>.   --   Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at <a href= "https://storybrand.com/guide">StoryBrand.com/Guide</a> and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: <a href= "http://storybrand.com/sb7">Storybrand.com/sb7</a>   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: <a href="https://marketingmadesimple.com/">MarketingMadeSimple.com</a>   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: <a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a>   STORYBRAND INSTAGRAM: <a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a>

<description>&lt;p&gt;The coaching world is booming, but with thousands of new coaches and consultants entering the industry, it’s becoming a more crowded space. If you're looking to make an impact, the question quickly becomes: How do I get noticed? Many coaches get caught in a cycle of trying to copy what others are doing, hoping it will work for them, but it usually backfires. So how do you find your authentic voice and connect with clients who truly need you?&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;In this week’s episode of our Talkin’ Shop series, J.J and April sit down with StoryBrand Certified Guide Eric Williams to discuss how coaches can clarify their message to stand out in a growing profession. Eric shares his top strategies for attracting the right clients by leaning into your unique style and avoiding the “business buzzword box.” You’ll learn how to use storytelling, personality, and specificity to connect with clients in a way that feels fully aligned. Tune in to get practical steps to building a coaching brand that’s authentically you!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Contact StoryBrand Certified Guide Eric Williams directly at &lt;a href= "https://marketingmadesimple.com/EricWilliams"&gt;MarketingMadeSimple.com/EricWilliams&lt;/a&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;em&gt;--&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/guide"&gt;StoryBrand.com/Guide&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt; and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: &lt;em&gt;&lt;strong&gt;&lt;a href= "http://storybrand.com/sb7"&gt;Storybrand.com/sb7&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: &lt;em&gt;&lt;strong&gt;&lt;a href="https://marketingmadesimple.com/"&gt;MarketingMadeSimple.com&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/survey"&gt;StoryBrand.com/Survey&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;STORYBRAND INSTAGRAM: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://www.instagram.com/StoryBrand"&gt;instagram.com/StoryBrand&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;</description>

The coaching world is booming, but with thousands of new coaches and consultants entering the industry, it’s becoming a more crowded space. If you're looking to make an impact, the question quickly becomes: How do I get noticed? Many coaches get...

#181: Talkin' Shop—The Power of Being Your Authentic Self in Coaching (And Why Buzzwords Just Get in the Way)

If customers in your town are searching online for what you offer but can’t find you, you’re missing a huge opportunity. It’s like having a storefront without a sign. Local business owners know they need to show up in search results, but SEO can sound like rocket science—complex, overwhelming, and honestly, not what you signed up for. But what if there were a way to use SEO that’s straightforward, doesn’t eat up your time, and just works?   In the latest episode of our Talkin’ Shop series, hosts Dr. JJ Peterson and April Sunshine Hawkins bring on StoryBrand Certified Guide Kelly Rice to walk through 4 simple steps to help you boost your local SEO and make your business rise to the top online. Kelly breaks down SEO essentials with tips on building strong content foundations, connecting with the right customers, and driving valuable traffic—all without confusing technical jargon. Tune in to learn how these simple steps can help your customers find you faster and make sure your marketing works as hard as you do!   Contact StoryBrand Certified Guide Kelly Rice directly at <a href= "https://marketingmadesimple.com/Kelly-Rice-Treefrog-Marketing">MarketingMadeSimple.com/Kelly-Rice-Treefrog-Marketing</a>.   --   Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at <a href= "https://storybrand.com/guide">StoryBrand.com/Guide</a> and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: <a href= "http://storybrand.com/sb7">Storybrand.com/sb7</a>   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: <a href="https://marketingmadesimple.com/">MarketingMadeSimple.com</a>   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: <a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a>   STORYBRAND INSTAGRAM: <a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a>

<description>&lt;p&gt;If customers in your town are searching online for what you offer but can’t find you, you’re missing a huge opportunity. It’s like having a storefront without a sign. Local business owners know they need to show up in search results, but SEO can sound like rocket science—complex, overwhelming, and honestly, not what you signed up for. But what if there were a way to use SEO that’s straightforward, doesn’t eat up your time, and just works?&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;In the latest episode of our Talkin’ Shop series, hosts Dr. JJ Peterson and April Sunshine Hawkins bring on StoryBrand Certified Guide Kelly Rice to walk through 4 simple steps to help you boost your local SEO and make your business rise to the top online. Kelly breaks down SEO essentials with tips on building strong content foundations, connecting with the right customers, and driving valuable traffic—all without confusing technical jargon. Tune in to learn how these simple steps can help your customers find you faster and make sure your marketing works as hard as you do!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Contact StoryBrand Certified Guide Kelly Rice directly at &lt;em&gt;&lt;strong&gt;&lt;a href= "https://marketingmadesimple.com/Kelly-Rice-Treefrog-Marketing"&gt;MarketingMadeSimple.com/Kelly-Rice-Treefrog-Marketing&lt;/a&gt;&lt;/strong&gt;.&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;em&gt;--&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/guide"&gt;StoryBrand.com/Guide&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt; and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: &lt;em&gt;&lt;strong&gt;&lt;a href= "http://storybrand.com/sb7"&gt;Storybrand.com/sb7&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: &lt;em&gt;&lt;strong&gt;&lt;a href="https://marketingmadesimple.com/"&gt;MarketingMadeSimple.com&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/survey"&gt;StoryBrand.com/Survey&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;STORYBRAND INSTAGRAM: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://www.instagram.com/StoryBrand"&gt;instagram.com/StoryBrand&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;</description>

If customers in your town are searching online for what you offer but can’t find you, you’re missing a huge opportunity. It’s like having a storefront without a sign. Local business owners know they need to show up in search results, but SEO can...

#180: Talkin' Shop—Simple Tricks to Own the Top Spot in Local Search Results

Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. It’s a tough balance: if you’re too creative, people don’t get it. If you’re too clear, it can seem dull. The real challenge is finding that sweet spot that balances creativity and clarity. So, how do you create a marketing message that sets you apart without confusing people?   In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins, joined by StoryBrand Certified Guide Director Macy Robison, kick off a brand-new series where they're "talkin' shop" with marketing experts from different industries. Macy explains how businesses can stand out by embracing what makes them unique while staying clear in their messaging. Whether you run a local business, nonprofit, or tech company, you’ll walk away with practical tips you can apply right away to help you clarify your message and attract more customers. Tune in to learn how to strike the balance between creativity and clarity so your marketing actually works.   --   Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at <a href= "https://storybrand.com/guide">StoryBrand.com/Guide</a> and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: <a href= "http://storybrand.com/sb7">Storybrand.com/sb7</a>   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: <a href="https://marketingmadesimple.com/">MarketingMadeSimple.com</a>   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: <a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a>   STORYBRAND INSTAGRAM: <a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a>

<description>&lt;p&gt;Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. It’s a tough balance: if you’re too creative, people don’t get it. If you’re too clear, it can seem dull. The real challenge is finding that sweet spot that balances creativity and clarity. So, how do you create a marketing message that sets you apart without confusing people?&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins, joined by StoryBrand Certified Guide Director Macy Robison, kick off a brand-new series where they're "talkin' shop" with marketing experts from different industries. Macy explains how businesses can stand out by embracing what makes them unique while staying clear in their messaging. Whether you run a local business, nonprofit, or tech company, you’ll walk away with practical tips you can apply right away to help you clarify your message and attract more customers. Tune in to learn how to strike the balance between creativity and clarity so your marketing actually works.&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;--&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/guide"&gt;StoryBrand.com/Guide&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt; and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: &lt;em&gt;&lt;strong&gt;&lt;a href= "http://storybrand.com/sb7"&gt;Storybrand.com/sb7&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: &lt;em&gt;&lt;strong&gt;&lt;a href="https://marketingmadesimple.com/"&gt;MarketingMadeSimple.com&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/survey"&gt;StoryBrand.com/Survey&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;STORYBRAND INSTAGRAM: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://www.instagram.com/StoryBrand"&gt;instagram.com/StoryBrand&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;</description>

Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing...

#179: Talkin' Shop—How to Leverage Your Unique Edge Without Confusing Your Customers

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