Marketing that truly connects starts with understanding your customer’s journey—and knowing how to show up as their guide. As part of our replay of last year’s 5 Minute Marketing Challenge, we’re revisiting one of the most powerful concepts in the StoryBrand framework to help you bring clarity and confidence to your messaging.       In this replay of episode #128, Dr. J.J. Peterson and co-host April Sunshine Hawkins show you how to step into the role of guide for your customers. You’ll discover practical tips for connecting with your customers' needs while positioning your expertise as the solution they can trust. Even better, you’ll learn how to keep your marketing authentic and focused, all in under 5 minutes.       This is the last replay in the series before we close out the Marketing Made Simple Podcast next week with a heartfelt and special final episode. We’re so grateful to have been part of your journey, and we can’t wait to share one more conversation to inspire and equip you for what’s next. Don’t miss it!   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: <a href= "http://storybrand.com/sb7">Storybrand.com/sb7</a>   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: <a href="https://marketingmadesimple.com/">MarketingMadeSimple.com</a>   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: <a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a>   STORYBRAND INSTAGRAM: <a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a>

<description>&lt;div class="ql-block" data-block-id= "block-c1824898-e87c-4661-8b73-a9fcec474dc5"&gt;Marketing that truly connects starts with understanding your customer’s journey—and knowing how to show up as their guide. As part of our replay of last year’s 5 Minute Marketing Challenge, we’re revisiting one of the most powerful concepts in the StoryBrand framework to help you bring clarity and confidence to your messaging.&lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-c1824898-e87c-4661-8b73-a9fcec474dc5"&gt; &lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-c1824898-e87c-4661-8b73-a9fcec474dc5"&gt; &lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-013a14af-9b91-48c6-aa65-00224628702c"&gt; &lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-fd9397c8-a23e-4319-9846-b5cffcb7cf8f"&gt;In this replay of episode #128, Dr. J.J. Peterson and co-host April Sunshine Hawkins show you how to step into the role of guide for your customers. You’ll discover practical tips for connecting with your customers' needs while positioning your expertise as the solution they can trust. Even better, you’ll learn how to keep your marketing authentic and focused, all in under 5 minutes.&lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-fd9397c8-a23e-4319-9846-b5cffcb7cf8f"&gt; &lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-fd9397c8-a23e-4319-9846-b5cffcb7cf8f"&gt; &lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-ebdbb9ab-7a74-4607-a47e-49f8f509eee1"&gt; &lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-81624ea2-997d-4303-83ef-ff6aca623611"&gt;This is the last replay in the series before we close out the Marketing Made Simple Podcast next week with a heartfelt and special final episode. We’re so grateful to have been part of your journey, and we can’t wait to share one more conversation to inspire and equip you for what’s next. Don’t miss it!&lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-81624ea2-997d-4303-83ef-ff6aca623611"&gt; &lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-81624ea2-997d-4303-83ef-ff6aca623611"&gt;--&lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-81624ea2-997d-4303-83ef-ff6aca623611"&gt; &lt;/div&gt; &lt;div class="ql-block" data-block-id= "block-81624ea2-997d-4303-83ef-ff6aca623611"&gt; &lt;p&gt;CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: &lt;em&gt;&lt;strong&gt;&lt;a href= "http://storybrand.com/sb7"&gt;Storybrand.com/sb7&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: &lt;em&gt;&lt;strong&gt;&lt;a href="https://marketingmadesimple.com/"&gt;MarketingMadeSimple.com&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/survey"&gt;StoryBrand.com/Survey&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;STORYBRAND INSTAGRAM: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://www.instagram.com/StoryBrand"&gt;instagram.com/StoryBrand&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;/div&gt;</description>

Marketing that truly connects starts with understanding your customer’s journey—and knowing how to show up as their guide. As part of our replay of last year’s 5 Minute Marketing Challenge, we’re revisiting one of the most powerful concepts in...

#187: 5 Minute Marketing Challenge—Be the Guide Your Customers Need

As the holidays bring a whirlwind of demands, it’s easy to lose sight of what your customers really need. That’s why we’re replaying one of our most popular episodes from last year’s 5 Minute Marketing Challenge! This series is all about quick, actionable strategies to simplify your marketing and stay impactful—even when life feels chaotic.   In today’s replay of episode #127, Dr. J.J. Peterson and co-host April Sunshine Hawkins unpack the key to making your marketing resonate: identifying the problems your customers face. By exploring the external, internal, and philosophical challenges your customers experience, you’ll learn how to position your product or service as the solution they’ve been searching for.   Whether it’s your first time or you’re revisiting this as a refresher, this episode will help you create meaningful, problem-solving marketing that keeps your business moving forward.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: <a href= "http://storybrand.com/sb7">Storybrand.com/sb7</a>   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: <a href="https://marketingmadesimple.com/">MarketingMadeSimple.com</a>   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: <a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a>   STORYBRAND INSTAGRAM: <a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a>

<description>&lt;p data-pm-slice="1 1 []"&gt;As the holidays bring a whirlwind of demands, it’s easy to lose sight of what your customers really need. That’s why we’re replaying one of our most popular episodes from last year’s 5 Minute Marketing Challenge! This series is all about quick, actionable strategies to simplify your marketing and stay impactful—even when life feels chaotic.&lt;/p&gt; &lt;p data-pm-slice="1 1 []"&gt; &lt;/p&gt; &lt;p data-pm-slice="1 1 []"&gt;In today’s replay of episode #127, Dr. J.J. Peterson and co-host April Sunshine Hawkins unpack the key to making your marketing resonate: identifying the problems your customers face. By exploring the external, internal, and philosophical challenges your customers experience, you’ll learn how to position your product or service as the solution they’ve been searching for.&lt;/p&gt; &lt;p data-pm-slice="1 1 []"&gt; &lt;/p&gt; &lt;p data-pm-slice="1 1 []"&gt;Whether it’s your first time or you’re revisiting this as a refresher, this episode will help you create meaningful, problem-solving marketing that keeps your business moving forward.&lt;/p&gt; &lt;p data-pm-slice="1 1 []"&gt; &lt;/p&gt; &lt;p data-pm-slice="1 1 []"&gt;--&lt;/p&gt; &lt;p data-pm-slice="1 1 []"&gt; &lt;/p&gt; &lt;p&gt;CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: &lt;em&gt;&lt;strong&gt;&lt;a href= "http://storybrand.com/sb7"&gt;Storybrand.com/sb7&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: &lt;em&gt;&lt;strong&gt;&lt;a href="https://marketingmadesimple.com/"&gt;MarketingMadeSimple.com&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/survey"&gt;StoryBrand.com/Survey&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;STORYBRAND INSTAGRAM: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://www.instagram.com/StoryBrand"&gt;instagram.com/StoryBrand&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;</description>

As the holidays bring a whirlwind of demands, it’s easy to lose sight of what your customers really need. That’s why we’re replaying one of our most popular episodes from last year’s 5 Minute Marketing Challenge! This series is all about...

#186: 5 Minute Marketing Challenge—Solve Your Customer’s Problems

As the holiday season ramps up, maintaining clear and impactful marketing becomes more important than ever. That’s why we’re bringing back one of our most powerful series: the 5 Minute Marketing Challenge! Originally released last year, this series is designed to help you cut through the noise with simple, actionable tips you can implement in just minutes.   In today’s replay of episode #126, Dr. J.J. Peterson and co-host April Sunshine Hawkins guide you through the first step: crafting a clear message that connects with your customers and positions you as the trusted guide they’re looking for. Using the proven strategies of the StoryBrand framework, you’ll discover how to stay focused and effective—even during the busiest time of the year.   Whether you’re hearing this for the first time or revisiting it as a refresher, this episode lays the foundation for creating impactful marketing that drives real results.   --   Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at <a href= "https://storybrand.com/guide">StoryBrand.com/Guide</a> and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: <a href= "http://storybrand.com/sb7">Storybrand.com/sb7</a>   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: <a href="https://marketingmadesimple.com/">MarketingMadeSimple.com</a>   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: <a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a>   STORYBRAND INSTAGRAM: <a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a>

<description>&lt;p&gt;As the holiday season ramps up, maintaining clear and impactful marketing becomes more important than ever. That’s why we’re bringing back one of our most powerful series: the &lt;em&gt;5 Minute Marketing Challenge&lt;/em&gt;! Originally released last year, this series is designed to help you cut through the noise with simple, actionable tips you can implement in just minutes.&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;In today’s replay of episode #126, Dr. J.J. Peterson and co-host April Sunshine Hawkins guide you through the first step: crafting a clear message that connects with your customers and positions you as the trusted guide they’re looking for. Using the proven strategies of the StoryBrand framework, you’ll discover how to stay focused and effective—even during the busiest time of the year.&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Whether you’re hearing this for the first time or revisiting it as a refresher, this episode lays the foundation for creating impactful marketing that drives real results.&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;em&gt;--&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/guide"&gt;StoryBrand.com/Guide&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt; and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: &lt;em&gt;&lt;strong&gt;&lt;a href= "http://storybrand.com/sb7"&gt;Storybrand.com/sb7&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: &lt;em&gt;&lt;strong&gt;&lt;a href="https://marketingmadesimple.com/"&gt;MarketingMadeSimple.com&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/survey"&gt;StoryBrand.com/Survey&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;STORYBRAND INSTAGRAM: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://www.instagram.com/StoryBrand"&gt;instagram.com/StoryBrand&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;</description>

As the holiday season ramps up, maintaining clear and impactful marketing becomes more important than ever. That’s why we’re bringing back one of our most powerful series: the 5 Minute Marketing Challenge! Originally released last year, this...

#185: 5 Minute Marketing Challenge—What Do My Customers Want?

Tech companies often struggle with the same challenge—making their complex solutions simple to understand. When customers can’t grasp how a product solves their problem, even the most innovative ideas can fall flat. How do you balance clarity and sophistication to attract buyers without sacrificing the technical depth that sets you apart?   In this episode of Talkin’ Shop, J.J. and April sit down with StoryBrand Certified Guide Kelly Sjol to discuss how she helps tech companies clarify their messaging to stand out in a crowded market. Drawing from her expertise in SaaS, Kelly shares how the StoryBrand framework transforms tech founders' messaging into clear, compelling stories that engage both buyers and users. Whether you’re a founder of a SaaS company or just tackling a complex product, tune in to learn how clear communication can be your biggest growth driver.   Contact StoryBrand Certified Guide Kelly Sjol directly at <a href= "https://marketingmadesimple.com/Kelly-Sjol">MarketingMadeSimple.com/Kelly-Sjol</a>.   --   Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at <a href= "https://storybrand.com/guide">StoryBrand.com/Guide</a> and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: <a href= "http://storybrand.com/sb7">Storybrand.com/sb7</a>   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: <a href="https://marketingmadesimple.com/">MarketingMadeSimple.com</a>   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: <a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a>   STORYBRAND INSTAGRAM: <a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a>

<description>&lt;p&gt;Tech companies often struggle with the same challenge—making their complex solutions simple to understand. When customers can’t grasp how a product solves their problem, even the most innovative ideas can fall flat. How do you balance clarity and sophistication to attract buyers without sacrificing the technical depth that sets you apart?&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;In this episode of Talkin’ Shop, J.J. and April sit down with StoryBrand Certified Guide Kelly Sjol to discuss how she helps tech companies clarify their messaging to stand out in a crowded market. Drawing from her expertise in SaaS, Kelly shares how the StoryBrand framework transforms tech founders' messaging into clear, compelling stories that engage both buyers and users. Whether you’re a founder of a SaaS company or just tackling a complex product, tune in to learn how clear communication can be your biggest growth driver.&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Contact StoryBrand Certified Guide Kelly Sjol directly at &lt;a href= "https://marketingmadesimple.com/Kelly-Sjol"&gt;MarketingMadeSimple.com/Kelly-Sjol&lt;/a&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;em&gt;--&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/guide"&gt;StoryBrand.com/Guide&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt; and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: &lt;em&gt;&lt;strong&gt;&lt;a href= "http://storybrand.com/sb7"&gt;Storybrand.com/sb7&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: &lt;em&gt;&lt;strong&gt;&lt;a href="https://marketingmadesimple.com/"&gt;MarketingMadeSimple.com&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/survey"&gt;StoryBrand.com/Survey&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;STORYBRAND INSTAGRAM: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://www.instagram.com/StoryBrand"&gt;instagram.com/StoryBrand&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;</description>

Tech companies often struggle with the same challenge—making their complex solutions simple to understand. When customers can’t grasp how a product solves their problem, even the most innovative ideas can fall flat. How do you balance clarity and...

#184: Talkin’ Shop—How Clear Messaging Unlocks Growth for Complex Tech Brands

In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just being good at what you do—it’s making sure people know you’re the best choice for solving their specific problem. Are you clearly showcasing what sets you apart? If not, your customers might never find you.   In the next episode of our Talkin’ Shop series, J.J. and April sit down with Sarah Cook, a former naturopathic clinician turned StoryBrand Certified Guide. She shares practical strategies for standing out in a crowded market—especially in competitive industries like health and wellness. Learn why niching down to a specific problem is the key to differentiation, and how to shift your messaging to highlight the unique way you solve your customer's pain points. Tune in for actionable tips on positioning yourself effectively, so you can raise your flag and attract the right audience!   Contact StoryBrand Certified Guide Sarah Cook directly at <a href= "https://marketingmadesimple.com/wellnesswriter">MarketingMadeSimple.com/WellnessWriter</a>.   --   Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at <a href= "https://storybrand.com/guide">StoryBrand.com/Guide</a> and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: <a href= "http://storybrand.com/sb7">Storybrand.com/sb7</a>   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: <a href="https://marketingmadesimple.com/">MarketingMadeSimple.com</a>   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: <a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a>   STORYBRAND INSTAGRAM: <a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a>

<description>&lt;p&gt;In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just being good at what you do—it’s making sure people know you’re the best choice for solving their specific problem. Are you clearly showcasing what sets you apart? If not, your customers might never find you.&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;In the next episode of our Talkin’ Shop series, J.J. and April sit down with Sarah Cook, a former naturopathic clinician turned StoryBrand Certified Guide. She shares practical strategies for standing out in a crowded market—especially in competitive industries like health and wellness. Learn why niching down to a specific problem is the key to differentiation, and how to shift your messaging to highlight the unique way you solve your customer's pain points. Tune in for actionable tips on positioning yourself effectively, so you can raise your flag and attract the right audience!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Contact StoryBrand Certified Guide Sarah Cook directly at &lt;em&gt;&lt;a href= "https://marketingmadesimple.com/wellnesswriter"&gt;MarketingMadeSimple.com/WellnessWriter&lt;/a&gt;.&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;em&gt;--&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/guide"&gt;StoryBrand.com/Guide&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt; and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: &lt;em&gt;&lt;strong&gt;&lt;a href= "http://storybrand.com/sb7"&gt;Storybrand.com/sb7&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: &lt;em&gt;&lt;strong&gt;&lt;a href="https://marketingmadesimple.com/"&gt;MarketingMadeSimple.com&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://storybrand.com/survey"&gt;StoryBrand.com/Survey&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;STORYBRAND INSTAGRAM: &lt;em&gt;&lt;strong&gt;&lt;a href= "https://www.instagram.com/StoryBrand"&gt;instagram.com/StoryBrand&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;</description>

In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just...

#183: Talkin’ Shop—The Counterintuitive Way to Thrive in Crowded Industries

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