<description>Freight fraud is getting smarter. Cassie Quien and the Wabash team are building for that reality.

In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Cassie Quien, Senior Director of Revenue at Wabash, to unpack one of the most urgent challenges in freight today: cargo theft, strategic fraud, and why protecting freight can no longer fall on just one player in the network. Cassie shares how her path from trucking operations to trailer innovation shaped her consultative approach to the industry, and why understanding the full life cycle of a load still matters more than ever.

The conversation dives into TrailerHawk, Wabash’s new cargo assurance technology designed to tackle both identity-based fraud and physical theft. Cassie explains how the solution combines driver verification, carrier validation, integrated trailer door locks, and a digital chain of custody to help shippers, carriers, and brokers prevent theft before it happens, not just react after the fact. She also breaks down why fraud is now pushing shippers into the hot seat, how high-risk lanes and high-value freight are shaping adoption, and what early testing is revealing as Wabash continues bringing the technology to market.

But this episode is about more than technology. It is also a reminder that in all the rush toward innovation, one part of the supply chain still gets overlooked: the driver. Cassie closes with a powerful perspective on why the best solutions are the ones built with real operational empathy and real-world experience.
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.</description>

Freight fraud is getting smarter. Cassie Quien an…

Freight fraud is getting smarter. Cassie Quien and the Wabash team are building for that reality.

In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Cassie Quien, Senior Director of Revenue at Wabash, to unpack one of the most urgent challenges in freight today: cargo theft, strategic fraud, and why protecting freight can no longer fall on just one player in the network. Cassie shares how her path from trucking operations to trailer innovation shaped her consultative approach to the industry, and why understanding the full life cycle of a load still matters more than ever.

The conversation dives into TrailerHawk, Wabash’s new cargo assurance technology designed to tackle both identity-based fraud and physical theft. Cassie explains how the solution combines driver verification, carrier validation, integrated trailer door locks, and a digital chain of custody to help shippers, carriers, and brokers prevent theft before it happens, not just react after the fact. She also breaks down why fraud is now pushing shippers into the hot seat, how high-risk lanes and high-value freight are shaping adoption, and what early testing is revealing as Wabash continues bringing the technology to market.

But this episode is about more than technology. It is also a reminder that in all the rush toward innovation, one part of the supply chain still gets overlooked: the driver. Cassie closes with a powerful perspective on why the best solutions are the ones built with real operational empathy and real-world experience.
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.

Supply Chain Decoded | Feat. Cassie Quien, Wabash

<description>As March comes to a close, the freight market is serving up volatility from every direction. In this week’s episode of The Transfix Take, Jenni Ruiz and NFI market expert Justin Maze unpack the diesel surge shaking the industry, with fuel jumping from $3.89 to $5.37 a gallon in just a few weeks, and what that means for shippers already bracing for higher costs. They dig into why linehaul rates dipped, then started creeping back up again, how tender rejections are hovering around 14.5%, and why flatbed is in a league of its own with rejection rates reaching as high as 50%.

Jenni and Justin also break down the regional picture, from tightening in the Southeast and Texas to mixed signals in the Midwest, loosening in the Pacific Northwest, and a surprising shift in Southern California. Plus, they look ahead to April and explain why produce season, fuel pressure, spot market exposure, and even a rise in new carrier authority applications could make the next few weeks especially unpredictable. For shippers and brokers trying to protect margins without losing flexibility, this is the market read you need right now.
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
</description>

As March comes to a close, the freight market is …

As March comes to a close, the freight market is serving up volatility from every direction. In this week’s episode of The Transfix Take, Jenni Ruiz and NFI market expert Justin Maze unpack the diesel surge shaking the industry, with fuel jumping from $3.89 to $5.37 a gallon in just a few weeks, and what that means for shippers already bracing for higher costs. They dig into why linehaul rates dipped, then started creeping back up again, how tender rejections are hovering around 14.5%, and why flatbed is in a league of its own with rejection rates reaching as high as 50%.

Jenni and Justin also break down the regional picture, from tightening in the Southeast and Texas to mixed signals in the Midwest, loosening in the Pacific Northwest, and a surprising shift in Southern California. Plus, they look ahead to April and explain why produce season, fuel pressure, spot market exposure, and even a rise in new carrier authority applications could make the next few weeks especially unpredictable. For shippers and brokers trying to protect margins without losing flexibility, this is the market read you need right now.
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Transfix Take Podcast | Week of Mar 25 - Volatility Continues as Fuel Drives Rates Up

<description>Blythe Milligan is back, and this conversation feels like a full-circle moment.

Three years after her first appearance on The Transfix Take On, Blythe returns to sit down with Jenni Ruiz for a candid, funny, and deeply honest conversation about what it really takes to build a podcast that lasts, a brand that sounds like you, and a platform that actually serves the freight industry.

As the host of Everything is Logistics and the founder of CargoRex, Blythe has become one of the most trusted voices in freight media. In this episode, she opens up about the editorial changes she’s made over the last year, the limits of AI in creative work, why great content still requires gut instinct, and how podcasters can protect their voice in a sea of copycat conversations. She also shares the story behind CargoRex, her ambitious effort to create a smarter, more human-centered research engine for logistics.

Jenni and Blythe also get into the intimacy of podcasting, what kills a show before it ever finds its audience, the rise of women-led communities in logistics, and why supply chain should stop being treated like a background function and start being recognized for what it really is: a business driver, a brand differentiator, and a human story.

This episode is part media masterclass, part freight deep dive, and part love letter to the creators and operators doing the work with heart.

Listen &amp; subscribe to Everything Is Logistics: https://everythingislogistics.com/
Learn more about CargoRex: https://cargorex.io/
Listen to Blythe's previous Transfix Take On episode: https://soundcloud.com/transfix-take-podcast/the-transfix-take-on-authentically-good-marketing-in-trucking-with-blythe-brumleve
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
</description>

Blythe Milligan is back, and this conversation fe…

Blythe Milligan is back, and this conversation feels like a full-circle moment.

Three years after her first appearance on The Transfix Take On, Blythe returns to sit down with Jenni Ruiz for a candid, funny, and deeply honest conversation about what it really takes to build a podcast that lasts, a brand that sounds like you, and a platform that actually serves the freight industry.

As the host of Everything is Logistics and the founder of CargoRex, Blythe has become one of the most trusted voices in freight media. In this episode, she opens up about the editorial changes she’s made over the last year, the limits of AI in creative work, why great content still requires gut instinct, and how podcasters can protect their voice in a sea of copycat conversations. She also shares the story behind CargoRex, her ambitious effort to create a smarter, more human-centered research engine for logistics.

Jenni and Blythe also get into the intimacy of podcasting, what kills a show before it ever finds its audience, the rise of women-led communities in logistics, and why supply chain should stop being treated like a background function and start being recognized for what it really is: a business driver, a brand differentiator, and a human story.

This episode is part media masterclass, part freight deep dive, and part love letter to the creators and operators doing the work with heart.

Listen & subscribe to Everything Is Logistics: https://everythingislogistics.com/
Learn more about CargoRex: https://cargorex.io/
Listen to Blythe's previous Transfix Take On episode: https://soundcloud.com/transfix-take-podcast/the-transfix-take-on-authentically-good-marketing-in-trucking-with-blythe-brumleve
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Blythe Milligan, Everything is Logistics & CargoRex

<description>Whitney Johnson Cowell is the kind of supply chain leader who makes people feel seen. In this episode of Supply Chain Decoded, Jenni sits down with the Revenue Marketing Manager at Knight-Swift Warehousing and Fulfillment, founder of Mediocre Marketing, and TMSA board member to talk about the evolving relationship between sales and marketing, the real impact of AI on how teams work together, and why empathy is still one of the most powerful leadership skills in logistics. 

But this conversation goes deeper than strategy. Whitney opens up about building community in an industry that can sometimes feel overwhelming, advocating for neurodivergent professionals, and creating more inclusive spaces where people do not have to hide who they are to belong. She also shares the heart behind Dry Conversations, her platform for honest discussions around sobriety, mental health, and connection. 

This is a conversation about marketing, yes, but also about humanity. About asking better questions. About making room for people to breathe. And about the kind of leadership that leaves people better than it found them.

To hear episodes of Dry Conversations, visit: https://open.spotify.com/show/2EKJrc7fGOBQE2Pv13QiTR?si=2b36de382ac74d1a

To learn more about TMSA, visit: https://www.tmsatoday.org/

To follow Whitney on LinkedIn, click here: https://www.linkedin.com/in/whitneyhjohnson/

To learn more about Mediocre Marketing, click here: https://itsmediocremarketing.com/
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
</description>

Whitney Johnson Cowell is the kind of supply chai…

Whitney Johnson Cowell is the kind of supply chain leader who makes people feel seen. In this episode of Supply Chain Decoded, Jenni sits down with the Revenue Marketing Manager at Knight-Swift Warehousing and Fulfillment, founder of Mediocre Marketing, and TMSA board member to talk about the evolving relationship between sales and marketing, the real impact of AI on how teams work together, and why empathy is still one of the most powerful leadership skills in logistics. 

But this conversation goes deeper than strategy. Whitney opens up about building community in an industry that can sometimes feel overwhelming, advocating for neurodivergent professionals, and creating more inclusive spaces where people do not have to hide who they are to belong. She also shares the heart behind Dry Conversations, her platform for honest discussions around sobriety, mental health, and connection. 

This is a conversation about marketing, yes, but also about humanity. About asking better questions. About making room for people to breathe. And about the kind of leadership that leaves people better than it found them.

To hear episodes of Dry Conversations, visit: https://open.spotify.com/show/2EKJrc7fGOBQE2Pv13QiTR?si=2b36de382ac74d1a

To learn more about TMSA, visit: https://www.tmsatoday.org/

To follow Whitney on LinkedIn, click here: https://www.linkedin.com/in/whitneyhjohnson/

To learn more about Mediocre Marketing, click here: https://itsmediocremarketing.com/
--
Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Supply Chain Decoded | Feat. Whitney Johnson-Cowell, Knight-Swift Warehousing & Fulfillment

<description>Fuel is surging, fraud is forcing new action in Washington, and the freight market is sending mixed signals.

This week on The Transfix Take, Jenni Ruiz is joined by NFI’s Justin Maze to break down the biggest developments shaping freight right now, from the newly introduced Safer Transport Act and work authorization mandates to diesel’s sharp climb and what it means for brokers, carriers, and spot market pricing. They also dig into tender rejections hitting 15%, why small fleets may be getting squeezed, and how produce season is tightening capacity in the Southeast while the Midwest, Northeast, and West Coast tell very different stories.

If you’re trying to make sense of a market that feels increasingly capacity-driven, not demand-driven, this episode lays out what to watch next.
--

Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.
</description>

Fuel is surging, fraud is forcing new action in W…

Fuel is surging, fraud is forcing new action in Washington, and the freight market is sending mixed signals.

This week on The Transfix Take, Jenni Ruiz is joined by NFI’s Justin Maze to break down the biggest developments shaping freight right now, from the newly introduced Safer Transport Act and work authorization mandates to diesel’s sharp climb and what it means for brokers, carriers, and spot market pricing. They also dig into tender rejections hitting 15%, why small fleets may be getting squeezed, and how produce season is tightening capacity in the Southeast while the Midwest, Northeast, and West Coast tell very different stories.

If you’re trying to make sense of a market that feels increasingly capacity-driven, not demand-driven, this episode lays out what to watch next.
--

Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.


Transfix Take Podcast | Week of Mar 11  - A Diesel Download, Fraud Prevention, & a Wild Spot Market

Welcome to the Transfix Take On, a show for the logistics and supply chain world where we switch gears into the hot topics of trucking. For more information, visit: www.transfix.io

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