Mark Ritson is one of the most distinctive voices in marketing today. He’s been a marketing professor at top business schools around the world for more than twenty years, won numerous awards for his writings, and he is the creator of the Mini MBA in Marketing and Brand Management with Mark Ritson — courses that have given thousands of marketers worldwide the knowledge to up their game in making better decisions everyday and the confidence to argue their case in boardrooms. Among other topics we discuss ... 🚀 ... how ‘The Long and the Short of It’ by Les Binet and Peter Field play out in reality. 🚀 ... why discounting remains the silent killer of brand equity. 🚀 ... what the German marketing industry can learn from the international effectiveness movement 🚀 ... how to create campaigns that reliably deliver in the short and the long run. 🚀 ... the confusing terminology around Distinctive Brand Assets, Brand Codes, and Fluent Devices.

Markenkraft - Der Podcast über Markenführung und Markenforschung

Olaf Hartmann

Effectiveness in Practice – Mark Ritson, Leading Brand Strategist (English)

OCT 23, 202568 MIN
Markenkraft - Der Podcast über Markenführung und Markenforschung

Effectiveness in Practice – Mark Ritson, Leading Brand Strategist (English)

OCT 23, 202568 MIN

Description

The Long and the Short of it, what makes great campaigns and why discounts are the silent killer of brand equity www.minimba.com Mark Ritson on The Drum MARKENKRAFT Masterclass "N3XT L3V3L 8R4ND Management": www.markenkraft.org