In this episode, I’m breaking down five things photographers should focus on during the slow season to grow their business and stay booked long-term. This episode covers website updates, SEO optimization, Instagram, TikTok, and Pinterest strategy, backend systems like CRMs and automations, and ways to build your portfolio when inquiries slow down. If you’re a photographer wondering what to work on during the slow season, this episode shares practical, actionable tips to strengthen your photography business and increase visibility on Google and social media. SPONSORS & DISCOUNTS Get 15% off Aftershoot ️ https://aftershoot.com/friends?ref=cassidy Get 50% off Honeybook ️ http://share.honeybook.com/cassidylynne ⸻ FOLLOW & LISTEN TO OH SHOOT! PODCAST Instagram ️ https://www.instagram.com/ohshootpodcast/ Apple Podcasts ️ https://podcasts.apple.com/us/podcast/oh-shoot-with-cassidy-lynne/id1572832134 Spotify ️ https://open.spotify.com/show/6d7EXeGLKbBpqM7QnJ9w7n?si=r7Jjm2yaT72Mv2JJxiXPVg ⸻ FREE PHOTOGRAPHY RESOURCES Freebies, presets, & courses ️ https://cassidylynneeducation.com Join the FB photography community ️ http://facebook.com/groups/cassidylynne/ ⸻ CONNECT WITH ME Instagram ️ https://www.instagram.com/cassidylynne/ TikTok ️ https://vm.tiktok.com/TTPdhr4CJj/ ⸻ Music by @MattNgesa Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.