<p>As climate ambition ramps up, one question still looms: <strong>Is net zero really enough?</strong></p><p>In this episode, we sit down with <strong>Olly Bolton</strong>, CEO and co-founder of <a href="https://earthly.org/" target="_blank" rel="ugc noopener noreferrer"><strong>Earthly</strong></a>, a climate tech company helping businesses invest in high-quality, science-backed <strong>nature-based solutions</strong>.</p><p>Earthly isn’t just another carbon offset platform — it’s building the infrastructure for <strong>regeneration</strong>. Through a rigorous 106-point project assessment, Earthly ensures that investments go beyond carbon to also deliver on <strong>biodiversity</strong> and <strong>social impact</strong>. Only <strong>8% of projects pass their standards</strong>, which tells you something about the state of the market — and the need for reform.</p><p>We explore:</p><ul><li><p>Why <strong>net zero is no longer the end goal</strong> — and what needs to come next</p></li><li><p>The emerging market for <strong>biodiversity credits</strong></p></li><li><p>How Earthly is helping rebuild <strong>trust</strong> in climate action</p></li><li><p>What “<strong>We are nature</strong>” really means in a business context</p></li><li><p>The role of <strong>future generations</strong> in shaping the mission behind Earthly</p></li></ul><p>If you're working in sustainability, regeneration, or climate strategy — or if you're simply asking <em>what actually works</em> — this is a conversation worth tuning into.</p><p><br /></p><p>Check further shownotes in our Blog SustainNOW.ch</p>