Unity copies the AppLovin playbook with Vector | Week in Mobile Games podcast
APR 6, 202628 MIN
Unity copies the AppLovin playbook with Vector | Week in Mobile Games podcast
APR 6, 202628 MIN
Description
<p>PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle talk through the latest games industry news on the 87th episode of the Week in Mobile Games Podcast.</p><p><br></p><p>On this weekβs show we discuss:</p><p>- How Unity is copying the AppLovin playbook by shedding its publishing division Supersonic to focus on the Vector growth story.</p><p>- The Ninth Circuit's decision to deny Apple's rehearing request in the Epic Games App Store dispute.</p><p>- The February mobile game charts.</p><p>- Sonic Rumble's quiet rebrand to Sonic Rumble Party.</p><p>- Fire Emblem Shadows' slow start to life.</p><p><br></p><p>00:00 Introduction and Personal Updates</p><p>07:21 Unity's Strategic Shift in Advertising</p><p>11:13 Sonic Rumble's Rebranding and Performance Analysis</p><p>16:52 Apple vs. Epic Games: Legal Updates and Implications</p><p>19:36 Fire Emblem Shadows Analysis</p><p>23:32 February Mobile Game Charts Insights</p><p><br></p><p>** Let's Connect **</p><p>ππ» Twitter - https://twitter.com/pgbiz</p><p>ππ» LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/</p><p>ππ» Facebook - https://www.facebook.com/PGbiz</p><p>ππ» Website - https://www.pocketgamer.biz </p><p>ππ» Pocket Gamer Connects - https://www.pgconnects.com</p><p>ππ»Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform</p><p>ππ» The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/</p><p>ππ» Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform</p><p>ππ» Join the AI Gamechangers newsletter - https://aigamechangers.substack.com</p>