There's one number every business owner needs to know… and it might surprise you. Net profit isn't just what's left at the end of the year—it's the heartbeat of a sustainable, healthy business. Today on Business by the Books, we're diving deep into why 15% net profit is the sweet spot, how too much or too little profit can signal imbalance, and what small business owners can do to protect and grow their money. You'll learn: Why net profit matters more than revenue How "too much" profit can actually hurt your business The owner behaviors that impact profit most: hiring, time management, and money mindset How to protect your profit before investing, paying yourself, or saying yes to new opportunities Why tracking net profit monthly is essential for long-term sustainability 👉 Discover how our CFO services can transform your finances and align them with your future goals: here Key Takeaways: 00:00 The one number you need to track 03:14 The dangers of low profit margins 05:30 Why 15% is the sweet spot 07:13 How small businesses can improve profit 08:01 Outro 📈 Book a strategy call with Danielle's team at Kickstart: here 👉 Check your books here 👉 Visit the Kickstart website 👉 Follow us on Instagram Listen next: 👉 The 3-Year Growth Plan Most Business Owners Never Build 👉 Money Mindset - Run Your Finances Like The 1%