<description>&lt;p&gt;What does it take to run 25 million ad transactions a day, on-chain? In this episode, Alkimi CEO Ben Putley sits down with Rebecca Simmonds from Walrus Protocol to break down how Alkimi uses Sui’s full stack to power real-time advertising at scale. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;They unpack: &lt;/p&gt;&lt;p&gt;1.How Walrus enables sustainable and permanent storage for ad data &lt;/p&gt;&lt;p&gt;2. Why verification and transparency, not just speed, are redefining AdTech &lt;/p&gt;&lt;p&gt;3. What “Advertising on the Fastest Blockchain” really means for the $750B industry &lt;/p&gt;&lt;p&gt;4. How AdFi turns ad transactions into composable, yield-generating financial events This isn’t a hype talk, it’s a blueprint for real business on-chain.&lt;/p&gt;</description>

LabTalks: The Non-Fungible Podcast

Alkimi Exchange

Advertising on the Fastest Blockchain | LabTalks S4 EP11 | Rebecca Simmonds

OCT 23, 202515 MIN
LabTalks: The Non-Fungible Podcast

Advertising on the Fastest Blockchain | LabTalks S4 EP11 | Rebecca Simmonds

OCT 23, 202515 MIN

Description

<p>What does it take to run 25 million ad transactions a day, on-chain? In this episode, Alkimi CEO Ben Putley sits down with Rebecca Simmonds from Walrus Protocol to break down how Alkimi uses Sui’s full stack to power real-time advertising at scale. </p><p></p><p>They unpack: </p><p>1.How Walrus enables sustainable and permanent storage for ad data </p><p>2. Why verification and transparency, not just speed, are redefining AdTech </p><p>3. What “Advertising on the Fastest Blockchain” really means for the $750B industry </p><p>4. How AdFi turns ad transactions into composable, yield-generating financial events This isn’t a hype talk, it’s a blueprint for real business on-chain.</p>