<p>We like to believe that every purchase we make is logical and well thought out but is it really? In this episode, we step into the world of behavioural economics to uncover why people often buy things they don’t actually need. Challenging the idea of the “rational consumer,” we explore how our decisions are shaped not just by price or utility, but by emotions, habits and subtle psychological triggers.</p><p>From impulse buys to brand loyalty, we break down how cognitive biases, social influence, and even the way choices are presented can quietly steer our decisions. Whether it’s a limited time offer or the fear of missing out, every purchase has a story behind it and it’s not always as rational as it seems.</p><p></p>