When Amazon decides to clone your product, it’s the stuff of nightmares. Most folks on the receiving end tremble in their CEO boots. And honestly, so did Jim McKelvey (Co-Founder, Square). Of all the possible strategies, Jim found himself doing something different. Something that could cost him and his company everything. Jim decided to do nothing at all. And here’s the thing: It worked.Learn how exactly Square defeated Amazon in what can only be described as the calmest standoff in digital payments history.Learn more about:The Shake UpHubSpot Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices