In this episode, our host Carl Reader of the dt group sits down with Liam Wilson, founder of Elevate, to unpack how he scaled his accountancy practice to £700,000 in just two and a half years without spending a single penny on marketing. Liam shares his personal journey into accountancy, shaped in part by watching his father navigate business struggles. That early exposure instilled a deep understanding of the real challenges business owners face and ultimately shaped the client-first ethos behind Elevate. The conversation explores how storytelling on LinkedIn became Liam’s growth engine, how authentic human connections outperform polished marketing campaigns, and why real-world, face-to-face relationships still matter in a digital-first world. Plus… there’s a lively debate about hosting the ultimate Man United dinner party. Want to watch the vodcast instead? You can find the vodcast series playlist here. This podcast is hosted by ZenCast.fm