<p>This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.</p><p>For episode four, we're joined by Ed Child, Costa Coffee's Global Head of Consumer Data and Digital Analytics.</p><p>Everyone’s talking about AI, but few retailers are making it pay its way. </p><p>We dive into a how retailers can use AI to drive real commercial results, and explore why most AI projects fail (and how to avoid it).</p><p>There's more on our website: https://hyperfinity.ai/loyalty</p>
