<description>&lt;p&gt;This is To Affinity &amp;amp; Beyond; HyperFinity&amp;#39;s decision intelligence for retail podcast.&lt;/p&gt;&lt;p&gt;For episode seven, we&amp;#39;re joined by James Mackenzie, Head of Insights at PZ Cussons.&lt;/p&gt;&lt;p&gt;Customers don&amp;#39;t suddenly become loyal at checkout. It happens over time through repeated experiences that feel easy, relevant and worthwhile.&lt;/p&gt;&lt;p&gt;Emotional loyalty like this is rarely conscious - instead, it&amp;#39;s instinctive. James talks us through how retailers can nurture emotional loyalty, then activate it.&lt;/p&gt;&lt;p&gt;There&amp;#39;s more on our website: https://hyperfinity.ai/loyalty&lt;/p&gt;
</description>

This is To Affinity &amp; Beyond; HyperFinity&#39;s decision intelligence for retail podcast.For episode seven, we&#39;re joined by James Mackenzie, Head of Insights at PZ Cussons.Customers don&#39;t suddenly become loyal at checkout. It happens over time through repeated experiences that feel easy, relevant and worthwhile.Emotional loyalty like this is rarely conscious - instead, it&#39;s instinctive. James talks us through how retailers can nurture emotional loyalty, then activate it.There&#39;s more on our website: https://hyperfinity.ai/loyalty

To Affinity and Beyond - Decision Intelligence for Retail

How data shapes brand affinity and emotional loyalty

How data shapes brand affinity and emotional loyalty

Description