The Pricing Lady

Is your pricing legally sound—or skating close to legal trouble?In Part 2 of this series, legal strategist Vena Verga-Danemar returns to unpack more of the pricing pitfalls founders often overlook.We dive into the legal grey zones behind:Discounts and comparison pricing: when slashing prices can backfireDual-currency pricing and geo-blocking: where convenience meets complianceMarketing claims and testimonials: how bold language can cross legal linesIf you're running sales, pricing internationally, or making big promises in your marketing—this episode is your legal reality check.Disclaimer: The content shared in this episode by Legally She Can and Vena Verga-Danemar is for informational and educational purposes only. It is not specific legal advice for your situation and does not create a lawyer client relationship. Your facts, jurisdiction, and business model matter, so get tailored advice before you implement.  *****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

What if your pricing is legally off — and you don’t even know it?In this episode, Janene is joined by legal and business strategist Vena Verga-Danemar to unpack what every founder needs to know about pricing and legal compliance. They break down how pricing clarity, terms, and legal structure work together to protect your business and build trust with clients.You’ll learn:• Why B2C laws apply based on your customer’s location, not yours• How to use pricing and legal terms to filter out the wrong clients• Why transparency isn’t just ethical — it’s legally requiredThis is part one of their conversation — focused on CH/EU rules but packed with insight for anyone serving clients in the EU or US.Disclaimer: The content shared in this episode by Legally She Can and Vena Verga-Danemar is for informational and educational purposes only. It is not specific legal advice for your situation and does not create a lawyer client relationship. Your facts, jurisdiction, and business model matter, so get tailored advice before you implement.  *****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress.In this episode, I show you how to pause, assess, and respond instead of reacting. You’ll learn the common triggers behind pricing discomfort and how to protect your value with clarity and confidence.Pricing Tool Kit Link: https://thepricinglady.com/calculate-this/The Price Check Guide: https://thepricinglady.com/price-check-guide/This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

International pricing can feel like a minefield. Should you vary prices by country? What if you don’t?In this episode, I revisit my very first guest interview, where my guest came to me with the question: “How can I do international pricing more intentionally?”We explored when to differentiate prices, what tools can help, and whether you even need to vary prices at all.Originally recorded in 2019, I’ve come back to it with a fresh perspective, adding new insights and filling in a few important gaps to make it more relevant today.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a full overhaul. She looks at 3 simple examples to help you explore where and how you can make small, but mighty adjustments in your business.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp