In this value-packed episode, Nicole Higgins sits down with Dean Johnson—AI consultant, and experienced product business founder—to dive into the game-changing ways artificial intelligence is transforming product businesses.  Whether you're a founder at the start of your journey or running an established e-commerce brand, you’ll learn actionable strategies for using AI to streamline operations, save time, and scale efficiently without losing that crucial human connection. Highlights include  Smart ways to use AI for inventory forecasting, automating reporting, customer service, and content creation The strengths of custom ChatGPTs for more intuitive, tailored results Workflow automation using tools like Make.com   Integrating AI with Shopify  Leveraging AI while maintaining authenticity and personal connection with your customers Practical steps to map your business workflows and identify automation opportunities Using AI for deep trend research and actionable business insights Key Takeaways: Start by mapping your business workflows to identify where AI and automation will help the most. Focus on repetitive, data-heavy tasks—freeing yourself and your team to focus on creativity and customer relationships. ChatGPT’s custom GPT feature is a powerful way to make business analysis fast and personalized. Trend research and strategic planning can be augmented with AI,  Links  https://www.gorgias.com/ https://www.make.com/en https://n8n.io/ai/ Guest Dean Johnston https://aiefficiencyhubb.com/ https://www.instagram.com/deanjohnstonai https://www.tiktok.com/@deanjohnstonai https://form.typeform.com/to/izHind8W Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/