How does a content creator, media personality, actor, or brand get discovered? There are many strategies you can use, but it all comes down to making someone feel a real sense of connection or emotion when they engage with you. 

We see iconic brands like Disney do this extremely well, but more independent creators and B2B businesses are learning the power of brand and content strategy in being discoverable. 

So, what’s the secret sauce to standing out in the creator economy? How can we make sure your business gets discovered ASAP?

In this episode of Bippity Boppity Business, Vinnie Potestivo shares his secrets to discoverability. Vinnie is an Emmy-Winning Multimedia Brand Strategist, Advisor, and Talent Development Executive. Not to mention, he’s also a former MTV Producer!

Tune in as Rita and Vinnie have a magical discussion about: 

• Why sharing is the most powerful action on social media.
• Why media platforms are focusing more on centralized content.
• Big mistakes content creators make & How to avoid them.
• How to get discovered on social media.
• What do talent development executives look for in talent?
• The coolest lesson he learned from a casting (with BEYONCE).
• How to release unconscious bias and unlock growth opportunities in your creative work.
• How do you stay consistent and passionate about creating content?
• The Hidden Mickeys of Discoverability: Data, sustainable value, wonderment, and more!
• The benefits of listing your podcast on IMDb.
• Vinnie’s favorite types of collaborative content creation.
• How Vinnie got a Mousecar award.

Vinnie has some of the most forward-thinking and unique perspectives we’ve heard about brand strategy and talent. If you take his advice to heart, you and your brand might just find the next Hidden Mickey of Discoverability!

Be sure to stick around for our Disney Rapid Fire Questions segment! You definitely won’t want to miss Vinnie’s creative answers!

 

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

 

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

 

Do you wish to connect with our special guest?

Visit Vinnie’s website: https://vpetalent.com

Connect on LinkedIn: https://www.linkedin.com/in/vinniepotestivo

Follow on Instagram: https://www.instagram.com/vinniepotestivo

 

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha