<b>How to Start a Content Business</b><br/>Suppose you have an idea for a content based business. There are at least two questions you need to answer: 1/ What should it be about? audience. 2/ How can you stand out from everyone else writing about the same topic? In this interview, Joe Pulizzi, answers these questions using his concepts of the Sweet Spot and the Tilt.<br/><br/><b>Joe Pulizzi</b><br/>Joe Pulizzi is the author of Content, Inc., and founder of CMI, the Content Marketing Institute. So what are the sweet spot and the tilt?<br/><br/><b>Sweet Spot</b><br/>This is the content area that you are interested in, and for which there is an audience. Joe talks about how to find your sweet spot and how to move towards it.<br/><br/><b>Tilt</b><br/>This is your unique spin that makes you stand out from the crowd. Joe talks about how he figured out the tilt for his own content business, the Content Marketing Institute, and how you can find your tilt.<br/><br/><b>Full Interview<br/></b>Here is the full interview.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Mighty Creators

Asim Jalis

Joe Pulizzi: How to start a content business and how to stand out

NOV 17, 202127 MIN
Mighty Creators

Joe Pulizzi: How to start a content business and how to stand out

NOV 17, 202127 MIN

Description

<b>How to Start a Content Business</b><br/>Suppose you have an idea for a content based business. There are at least two questions you need to answer: 1/ What should it be about? audience. 2/ How can you stand out from everyone else writing about the same topic? In this interview, Joe Pulizzi, answers these questions using his concepts of the Sweet Spot and the Tilt.<br/><br/><b>Joe Pulizzi</b><br/>Joe Pulizzi is the author of Content, Inc., and founder of CMI, the Content Marketing Institute. So what are the sweet spot and the tilt?<br/><br/><b>Sweet Spot</b><br/>This is the content area that you are interested in, and for which there is an audience. Joe talks about how to find your sweet spot and how to move towards it.<br/><br/><b>Tilt</b><br/>This is your unique spin that makes you stand out from the crowd. Joe talks about how he figured out the tilt for his own content business, the Content Marketing Institute, and how you can find your tilt.<br/><br/><b>Full Interview<br/></b>Here is the full interview.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>