<description>&lt;p&gt;The other day I was looking at all the digital photos and video I’ve stored over the years, and was a little overwhelmed. I’ll bet you know what I’m talking about, right? Things stored in different places. Lack of categorization. Frankly, it’s a total mess.&lt;/p&gt;&lt;p&gt;Now, imagine what that’d be like if you were doing it for hundreds of thousands of people...&lt;/p&gt;&lt;p&gt;But that’s what sports teams are dealing with right now. Think about all the photos, videos, and other forms of content that are generated about leagues, teams, and players on a daily basis. It’s staggering, right?&lt;/p&gt;&lt;p&gt;That’s where &lt;a href="https://www.linkedin.com/in/markkeaney/" rel="noopener noreferrer" target="_blank"&gt;Mark Keaney&lt;/a&gt; and &lt;a href="https://www.greenfly.com/" rel="noopener noreferrer" target="_blank"&gt;Greenfly &lt;/a&gt;come in. Greenfly shows teams not only how to organize all that content, but also how they can use it effectively to connect with and engage their fans. &lt;/p&gt;&lt;p&gt;Using media effectively is nothing new to Mark, who has a long history in the industry. In our conversation, we talk about how the changing role of media in sports, what he’s seeing in terms of best practices for using user generated content, how established teams and leagues are actually looking to the upstarts for advice on using new media and content, , and much more. &lt;/p&gt;&lt;p&gt;I hope you’ll also take time to listen all the way through, because I promise you’ll also be inspired by Mark’s 7AM Project. &lt;/p&gt;&lt;p&gt;Just one other thing. Please note that there is one moment of foul language in this episode, but that’s to be expected when two guys who grew up near Boston get together. It’s just the way it works.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;ABOUT THIS PODCAST&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;The 1-on-1: Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;FOLLOW US&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Here's where you can find us:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;LinkedIn: &lt;a href="https://www.linkedin.com/company/adc-partners/" rel="noopener noreferrer" target="_blank"&gt;adc-partners&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Instagram: &lt;a href="https://www.instagram.com/adc_partners_podcast/" rel="noopener noreferrer" target="_blank"&gt;adc_partners_podcast&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Threads: &lt;a href="https://www.threads.net/@adc_partners_podcast" rel="noopener noreferrer" target="_blank"&gt;adc_partners_podcast&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Youtube: &lt;a href="https://www.youtube.com/@adcpartners" rel="noopener noreferrer" target="_blank"&gt;@adcpartners&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Homepage: &lt;a href="https://adcpartners.com/podcast" rel="noopener noreferrer" target="_blank"&gt;adcpartners.com/podcast&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;YOUR HOST&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of &lt;a href="https://ADCPartners.com" rel="noopener noreferrer" target="_blank"&gt;ADC Partners&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Mentioned in this episode:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;SponsorCX&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;SponsorCX helps properties efficiently manage all their sponsorships to improve collaboration with their partners.&lt;/p&gt;&lt;p&gt;&lt;a href="https://1-on-1-sports-business.captivate.fm/sponsorcx"&gt;SponsorCX&lt;/a&gt;&lt;/p&gt;</description>

Sports Business Conversations

ADC Partners

Mark Keaney: Chief Revenue Officer of Greenfly

OCT 8, 202448 MIN
Sports Business Conversations

Mark Keaney: Chief Revenue Officer of Greenfly

OCT 8, 202448 MIN

Description

The other day I was looking at all the digital photos and video I’ve stored over the years, and was a little overwhelmed. I’ll bet you know what I’m talking about, right? Things stored in different places. Lack of categorization. Frankly, it’s a total mess.

Now, imagine what that’d be like if you were doing it for hundreds of thousands of people...

But that’s what sports teams are dealing with right now. Think about all the photos, videos, and other forms of content that are generated about leagues, teams, and players on a daily basis. It’s staggering, right?

That’s where Mark Keaney and Greenfly come in. Greenfly shows teams not only how to organize all that content, but also how they can use it effectively to connect with and engage their fans.

Using media effectively is nothing new to Mark, who has a long history in the industry. In our conversation, we talk about how the changing role of media in sports, what he’s seeing in terms of best practices for using user generated content, how established teams and leagues are actually looking to the upstarts for advice on using new media and content, , and much more.

I hope you’ll also take time to listen all the way through, because I promise you’ll also be inspired by Mark’s 7AM Project.

Just one other thing. Please note that there is one moment of foul language in this episode, but that’s to be expected when two guys who grew up near Boston get together. It’s just the way it works.

ABOUT THIS PODCAST

The 1-on-1: Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

FOLLOW US

Here's where you can find us:


YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

Mentioned in this episode:

SponsorCX

SponsorCX helps properties efficiently manage all their sponsorships to improve collaboration with their partners.

SponsorCX