With consumers being concerned with how companies use their data, it's time for alternative solutions that rebuild confidence and trust. <br /><br />In search of these I encountered Nina Müller from empathy.co, a company that sets a new standard for ethical e-commerce with their Search and Discovery platform. One that prioritises privacy, trust and transparency. One that allows consumers to decide what data they share.<br /><br />This time at (Re)Design, I’m joined by Nina Müller, who leads the Ethical Commerce Alliance, an initiative of foryouandyourcustomers' partner empathy.co. <br /><br />Since Nina herself also hosts a podcast, we have prepared a special episode: Nina is my guest, and at the same time I am hers. Together we discuss how Privacy can be achieved by design. Nina will introduce Empathy's ethical search solution and explain how she thinks e-commerce can be ethical. And she'll ask me questions about how to reduce privacy risks and build trust by design.<br /><br />Link to the episode with captions: https://youtu.be/XEwbCMEKF5M