Sabine Harnau "Can marketing be ethical?"

DEC 6, 202135 MIN
(Re)Design Podcast

Sabine Harnau "Can marketing be ethical?"

DEC 6, 202135 MIN

Description

Hello and welcome to the (Re)Design Podcast.<br /><br />This is our third episode, and today we'll be looking at how marketing can be sustainable, responsible and ethical.<br /><br />A few days ago, I had the chance to speak with Sabine Harnau. She is striving – in her own words – "to build the most sustainably copywriting agency on earth" – From Scratch.<br /><br />And, as it happened, we recorded this episode on no other day than Black Friday. One of those days in a year where the over-consumption crisis of our times is taken to an extreme.<br /><br />So, what is wrong with marketing? And how could it be ethical? And don't the words ethical and marketing contradict each other?<br /><br />I hope that you'll enjoy this episode and Sabine's vibrant way and open way of bringing her thoughts across. So, let's begin and welcome Sabine.<br /><br />—-<br /><br />Link to the podcast with captions: https://www.youtube.com/watch?v=cpZpORD_2K0<br /><br />Link to Sabine's LinkedIn profile: https://www.linkedin.com/in/sabineharnau/