The My True Talent Podcast

Mike Solitro is a lovely bloke. What we like to call in these parts a diamond geezer. Professionally, he’s a triple threat - an attorney, a realtor and a business coach, mostly for fellow realtors. He pretends to be a reluctant family man but I’m sure you can tell we all know differently. And I think he’s just the sort of valuable person you’d like to get to know so that’s why he’s on the podcast. I asked Mike about what it means to be a Dad, how he got into the marketplace he’s currently in, how coaching works in the real estate world.  I asked him to tell me a cautionary tale and we also had a fascinating conversation about consumerism and why it’s so frustratingly compelling sometimes.  But first, quite simply, I asked Mike what he did at the weekend.

Jeffrey Fullerton is a veteran entrepreneur. Fairly astonishing as he’s still only 22.  He started his own business at the age of 12, providing a multitude of businesses in varying sectors with a suite of IT services.  From there his abilities and fast-growing experience and nous led to adventures far, wide and (not forgetting his local neighbourhood) much closer to home in China, Japan and Santa Fe, with significant roles in manufacturing, community development and the entertainment industry.  Nowadays, amongst many non-profit making activities, he heads up Liquid Zoo (LZ), a hybrid technology-entertainment studio focused on developing the framework for next-gen multi-generational experiences. And now Jeffrey can count luminaries from Apple, Netflix, MTV, SAG, and Paramount, as team members to help him and the business produce countless immersive shows, films and experiences.   We had not one but two fascinating conversations about the ever-expanding role of tech in all aspects of life and business, the music business, where it’s at and where it’s going, and his role in the entertainment business moving forward. And a lot more mind-altering stuff besides. But first and quite simply, I asked Jeffrey what his plans were for world domination.

Barbara Wei runs Aime - interactive workshops, in Chicago Illinois, that provide young Asian-Americans with the tools, experience and support they need to understand and solve life's social, emotional and mental challenges. Public health and wellbeing in the young is Barbara’s modus - she’s extremely passionate about it and in 2021 she even gained a Master in Public Health degree at Harvard. In this podcast, I asked her what inspired her to pick up this challenging mantle, her views on the effects of social media on her audience, her plans for the near future, her own feelings about the success of her sessions and first, what motivates her.

Mar-Liis Vaher is a marketing and PR entrepreneur based in Tallinn, Estonia. Her passion is helping people understand the power of marketing at its many and various applications, which is why her marketing and services and coaching business is naturally enough called Powerful Marketers. She describes herself as a Sales and Marketing Alignment Builder, Marketing Mentor, Team Coach, Master Marketer and Public Relations expert, working as a strategic collaborator to build organisations marketing their business and their future. That and she's just launched her Powerful Marketing Tips podcast. So I asked Mari-Liis how far outside her marketing remit her services go, to what extent she values accountability for her clients, where she would like her business to be in three years time but first I asked her what gets her out of bed in the morning.

Abi Mellor is an accomplished visual storyteller. She's co-founder of MOREVER, an award-winning creative agency based in Brighton. She works directly with her clients to deliver outstanding visual content through film and animation. In 2020 MOREVER won the Charity Film Awards (20-50 million category) with Blind Veterans UK, Ken's Story and were also highly commended at the Third Sector Awards. In today's podcast, I asked Abi how she dealt with the dual challenges of being a Mum and running a business, particularly during lockdown, what Abi's special sauce is and how she provides it to her team and clients, how as a business for good she makes money. And first... what is Abi most proud of?